Branding is creating a unique identity and visibility for a product or service. It involves creating a memorable message, image, or logo that sets it apart from its competitors. Branding also includes developing relationships with customers and building trust in your...
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What Is The Difference Between a Branding and Advertising Agency?
While there is an overlap between the two, branding and advertising are distinct disciplines with different goals. A branding agency is focused on creating and shaping a brand's identity. An advertising agency, on the other hand, is responsible for promoting that...
Brand Personas vs Buyer Personas: What’s the Difference?
The past few years saw significant advances in digital marketing that enabled us to design and deliver highly-targeted marketing. With access to analytics, demographics, and data, we can create buyer personas that represent specific segments of your audience and...
Digital Branding Ideas & How to Do Them Right: A Quick Start Guide
What your customers say about you is worth more than what you say about your brand—and it’s not digital marketing that allows you to influence your audience’s perception of your business, it’s digital branding. Your digital branding efforts are key to shaping how you...
What does a branding agency do?
Branding has become more important now than ever before, especially with social media and mobile devices. As the digital market size grows, and opportunities arise outside your local area, the more competitive brands become. If you don't have a brand strategy to make...
Creating a Powerful Brand Identity in 2023
Creating a strong and powerful brand identity does not happen overnight. Merely selecting a couple of main colors and slapping a logo onto your products is not branding. You need critical thinking, research, and creativity to effectively portray your brand to your...
Create a Slogan that’s Memorable with These 7 Tips
Is your business slogan not powerful enough to capture your audiences’ attention? These tips might help you out to create a slogan that's perfect for your brand. A slogan or catchphrase represents a company or a product used to communicate the key benefit you want...
How to Use Content Marketing to Boost Brand Awareness
When you run out of adhesive medical bandages, do you write bandages on the grocery list or Band-aids? When you order a cola, do you say cola or Coke? What about when you need a tissue? Do you ask for a tissue or Kleenex? When you need a copy of a document, do you...
4 Strategies to Establish Social Media Branding
What is Social Media Branding? The birth of Facebook over a decade ago has changed the way marketers view social media as a marketing tool. It used to be that branding was focused more on print media like newspapers, magazines, and flyers, broadcast ads, and...
SEO for Branding: 5 Proven Strategies
If you’re not doing SEO for branding, what are you doing? SEO (search engine optimization) should be an integral part of your marketing strategy especially now that more consumers prefer to do their shopping online. And even before the pandemic, the eCommerce...
What is Digital Marketing in 2022? (A Quick Guide)
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing...
Everything You Need to Know About Featured Content
With over 90% of businesses worldwide having a website, the competition to get your target...
ADA Compliant: How One Client Avoided A Costly Lawsuit
What do you mean you're getting sued for your website not being ADA compliant? About seven years...