3 Design Steps for a Successful Website

Whether you’re creating a new website from scratch or just revamping your current site, it’s important to keep things in perspective.  There are thousands of articles/blogs/books that address how to design a website. You can read in depth every aspect of the design and spend hundreds of hours learning the ins and outs.  We know you don’t have that kind of time. So we condensed the knowledge of these experts into 3 simple steps.

Define Your Goals

Define as many Goals, both short term and long term as possible. Use realistic expectations when defining your goals, and make sure they are clearly defined, and flexible. The more time you spend planning, researching, and discovering, the better your chances of a successful website. It is crucial to remain focused on the big picture goals, while you move into the creation process, as some things you may think are important to the site, may not be important to the overall goal and will only delay the creation process.

 

Design For Your Audience

Design the website for your audience, not for you. Your audience doesn’t care who you are, at least not in the beginning. Give your audience what they want, as fast as possible. Don’t make the common mistake of preaching from a soapbox. People want solutions they can trust, not companies that ask the user to bask in their glory. Using an empathetic approach can help your site be truly useful, and valuable. Ask your target audience what their most common challenges are, then offer up quick and to-the-point solutions on your site.

 

Write To Answer Questions

Content is king…but you only need about half of it. Users have minimal attention spans and will skim everything. No longer are people reading long paragraphs of info, or investing the time to dive deep into every site. With more and more options, more market saturation, and faster technology, users have become impatient. The solution is to show them exactly what then need, when they need it. The more it feels like instant gratification or quick answers, the better. The rest of the information can remain hidden until requested, or placed on another page specific to that content.

 

What we can learn from these steps is that it’s all about the user experience.  What do you want your audience to do, what do they want to see and how can you meet their needs.  Keep your audience in mind and your website design will work itself out. If you need help designing your site, from those that have spent hundreds of hours becoming website design experts, give us a shout.

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