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Social media marketing mistakes can slam shut all the doors that a well executed plan can open to various opportunities for businesses and organizations of all kinds. Whether you own a corporation, a small business, or are a part of a non-profit, being active on...
If you run a local business, you need to have a your business listing on Google. Google My Business (GMB) is a listing wherein Google collects information about a brand and puts it into an attractive, easy-to-use format for customers. These listings appear in the...
SEO (search engine optimization) involves a range of strategies that fall into two major categories: on-page and off-page. On-page optimization is the practice of optimizing your web pages to ensure that it follows search engine best practices, improve its ranking...
Building a brand identity is not as simple as creating a logo. It takes time and research to understand not just your target audience but also your brand, its history, and the people behind it. Though many companies have improved their brand identities in order to...
Taglines are short and memorable phrases used in marketing campaigns that capture the brand essence, personality, and positioning of a business. The goal to create a tagline is to leave a positive brand impression to your target audience. The term “tagline” is...
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...