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Everyone loves a checklist. The feeling of checking off an item brings a sense of accomplishment. It also helps you stay on track of your to-dos to know what to do next and that every step gets completed. I wish I had a Google Ads checklist when I first started on...
Google Ads Over the years, Google Ads, previously known as Google Adwords, has gone through many changes. Some changes are catered to the pros, those that soak up new features like a sponge, waiting for the next thing that will help them to surge ahead of the...
Picking the right fonts to use for your marketing collateral is a daunting task. Combining the right fonts is not just for aesthetic purposes. It also strengthens your brand image and makes it consistent across all platforms. Whether you are using graphics for social...
Branding is the most reliable way to differentiate your products/services from others. During the 1500s, cattle owners used branding to identify their livestock on the ranch and in the market. Different marks were used by different ranch owners to differentiate their...
Going digital is no walk in the park. As technology evolved, so did digital marketing. It grew, expanded, and became more complex as compared to 10 years ago when it was a much simpler time. Smartphones were not as high powered and all you need to open a couple of...
They say communication is key. Living in such unprecedented times, this rings even more true. As...
With all the information we read and passed on to us online especially on social media regarding...
It’s a challenging time for everyone these days. With governments telling people to stay home and...