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Digital ads are one of the most effective ways to reach your target audience and improve your ROI. However, with so many different types of digital ads out there, it can be tough to know which ones will work best for your business. The world has changed, and the way...
The past few years saw significant advances in digital marketing that enabled us to design and deliver highly-targeted marketing. With access to analytics, demographics, and data, we can create buyer personas that represent specific segments of your audience and...
In every business, strategic marketing is critical to growth. You should be investing your resources into activities that drive results. While some marketing strategies offer instant wins, others take time to work their magic. Setting short-term and long-term goals...
Social media marketing mistakes can slam shut all the doors that a well executed plan can open to various opportunities for businesses and organizations of all kinds. Whether you own a corporation, a small business, or are a part of a non-profit, being active on...
If you run a local business, you need to have a your business listing on Google. Google My Business (GMB) is a listing wherein Google collects information about a brand and puts it into an attractive, easy-to-use format for customers. These listings appear in the...
SEO (search engine optimization) involves a range of strategies that fall into two major categories: on-page and off-page. On-page optimization is the practice of optimizing your web pages to ensure that it follows search engine best practices, improve its ranking...
Taglines are short and memorable phrases used in marketing campaigns that capture the brand essence, personality, and positioning of a business. The goal to create a tagline is to leave a positive brand impression to your target audience. The term “tagline” is...
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...