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Small Business Website Design: Ways to Make Your Website More User Friendly

by | Oct 14, 2020 | Website

Nowadays, it seems like everyone and their grandmother has a website. Perhaps that’s an exaggeration for most, but not for businesses. Having your brand with your products and services online with a website as your base is a good idea.

However, many entrepreneurs may feel disappointed by how little conversion their websites get. Around 85% of web designers think crowded web design is the biggest mistake that small and medium businesses make with their websites. Making your website more user friendly should take your business to the next level.

You may employ web design services that know what they’re doing, yet you can still tweak your website to make it suit your brand’s needs. That’s why we have listed here 6 ways for you to make your website more user friendly.

 

Web Design Principles Checklist

 

Implement Responsive Design

Responsive design is a way to make your website adaptable to whatever device it’s viewed in, whether it’s desktop or mobile. It should look good in both, with readable text, sharp images, and an intuitive user interface.

Since 52% of global web traffic comes from mobile devices, you definitely shouldn’t ignore having a mobile interface for your website. It’s even more important for ecommerce as 73% of total ecommerce sales in the next two years will be expected to come from mobile platforms.

Make sure the user interface for mobile is easy to reach and interact with. Around 75% of users navigate and click with their thumbs and 49% of them use just one hand.

 

Speed Up Loading Times

Testing your users’ patience with long loading times in your website is a surefire way to turn them away. You must make it easier for your users to get what they want from your website, and the best way to do that is to make it snappy.

The top three ways to make your website faster is to get reputable website hosting, minimize images and other media, and optimize your website’s code. You get those three main steps down, you should see a difference in loading times.

According to research by Google, bounce rates increase by 32% when loading times go from 1 second to 3 seconds. That number then goes up to 90% when it reaches 5 seconds, and 123% when it reaches 10 seconds.

 

Have a Simple and Clean Layout

Around 94% of users base their first impression of a website on the web design alone, and 75% of them judge a company’s credibility based on it. If a website looks unattractive, 38% of visitors will stop browsing it right away.

Simple is best. It looks better and makes the important bits stand out. The more elements are jammed in, the more confusing it will be for users, which will turn them off and make them go elsewhere. All you really need on it are the information people need, like the descriptions of your products and services, contact information, and more information on your business.

White space is just as important as the content, if not more. You need to have space in between graphical elements and pieces of information in order for users to properly understand what information is relevant to them and to make sure the layout doesn’t get too crowded.

 

Have Intuitive Navigation

When a user visits a website, one of the first things they look at is the navigation bar so they know where to go next. According to a study by Goodfirms.co, almost 62% of users leave websites that have bad navigation.

The navigation bar is what shows users the structure of the website, letting them know what the major pages are. At least half of visitors of a website use the navigation to orient themselves.

But you should limit the categories shown on the navigation bar so it doesn’t get crowded. Having too many things on your navigation will only serve to confuse and overwhelm users instead of being helpful.

 

Add Search Functionality

Make sure if you have a lot of content, such as an ecommerce site, you have a search bar on your website that lets users enter whatever they’re looking for as they see fit. It should be both visible enough to be noticed while also being out of the way when not being used. Having search functionality is crucial as it allows users to sift through your content more easily and get what they want right away.

 

Fix of Broken Links

Few things make a website look less professional than broken links. It leads to bad user experience, with 88% of online customers being less likely to return to that website. You can use tools like Google Search Console to find broken links in your website so you can delete or fix them right away.

 

Make It Easy to Contact You

Providing contact information is important, especially if you’re a business. Showing that you can be put in touch makes users trust you more, thus boosting conversions. It can be as easy as having a Contact Us page or having your contact information on the footer of your website. You can also have a contact form, or better yet, a chat widget that lets users hit you up right away.

 

Small Business Web Design

Business websites have specific requirements in order to be useful and conducive for selling products and services online. Small business website design is both an art and a science that’s not complicated as long as you know what you’re looking for.

 

Get a Good Domain Name

Your domain name, which is your website address, is the entry point to your website and represents the digital front of your business. It should compose of your brand name, be easy to spell, kept as short as possible, and be memorable.

 

Secure and Scalable Website Hosting with Good Tech Support

The hosting your website resides in costs money every year to stay up. Whichever kind of hosting plan you go for should be appropriate to the amount of traffic you get and the kind of services your website provides. But more importantly, it must be secure so it doesn’t get compromised by hacks.

 

Show a Clear Description of Your Business

The homepage should show a good bit of what your business is about without being overwhelming. You can provide more information through your About Us page, which should be easily accessible for people who are curious about your business.

 

Use a Good Content Management System

A content management system (CMS) is what makes your website be able to add more content on a regular basis without having to do things like you’re back in the 90s. CMS platforms like WordPress, Drupal, Joomla, Squarespace, Wix, and so on have their strengths and weaknesses, so you should pick the one that’s best for your business.

 

Choose a Solid Ecommerce Platform

If you’re planning to sell products and services on your website, you will need the right ecommerce platform for the job. Whether it’s WooCommerce, Shopify, Business Squarespace, or so on, it should be able to handle what you’re selling and the people who are looking to buy from your website.

 

Create an Interesting, Memorable, and Engaging User Interface

Nothing turns off people from your website more than a bad user interface. If users have to struggle with using anything in your website, they will likely abandon it and look somewhere else. Have nice graphics and easy-to-read fonts with intuitive navigation and easy-to-click buttons and links. Use the tips listed in the previous section to do this.

 

Implement Search Engine Optimization

For your website to be used, it must first be found. The importance of SEO for your website can’t be understated as the users you want to draw in are those who are looking for products and services that you can provide.

 

Regularly Post Quality Content

If there’s anything that can make your website offer more value to users, it’s quality content. You can fill up your website with evergreen content and bring people in. If you have good SEO, people who look for that kind of content on search engines will find your posts, and that will bring in more views for your website. It’s one of the best ways to attract new people to your website, thus bringing more exposure to your business.

 

Track Your Analytics

You want to be able to track your website’s performance, which is what analytics are for. You can see how many unique views per month your website attracts, as well as how long they stick around, how many of them immediately turn away, where they’re coming from, and so on. You can install webmaster tools or use analytics tools like Google Analytics.

 

Have a Website Maintenance Plan

Not maintaining your website regularly can make it grow stale and unsecure over time. You should have a website maintenance plan to keep it fresh, secure, and free of broken links at least once a month. It also makes sure you keep attracting views as it stays ranked in search engine results.

 

Takeaway

This guide should get you started at making your website more user friendly in an effort to make it attract more customers to your business. You can make your website more engaging for users, who will be more willing to visit your website and look more into what your brand has to offer. You’ll then get more views, and thus more conversions.

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