PEST CONTROL CASE STUDY

Corky’s Pest Control, based in San Marcos, California came to Public Advertising Agency to rebuild their website to improve user experience and increase organic traffic. Previously they had advertised with television and direct mail, but knew that had to get in front of a new audience, so in addition they partnered with us on their SEO and PPC campaigns.

In a seven month period (Jan 2019 – July 2019) organic clicks increased 465%, impressions increased 270%, CTR increased 54% and average search engine position increased from 42 to 27.90

We accomplished this by optimizing the website, without active backlink building. Primary optimization focused on technical aspects of the site, moving to mobile first and increasing load speed helping to improve the user experience. On-page optimizations were prioritized using detailed website audits. With almost 9,000 pages, this was no simple task. Optimizations included content and alt text optimization, metadata testing and thousands of tweaks, adjustments and changes.