Engage your subscribers and nurture leads through our email marketing service! At Public Advertising Agency, we help businesses leverage their email marketing tool and turn cold leads to hot sales. If anyone says email marketing is dead, they are dead wrong – or are just not doing it right. Email is still one of the most powerful tools in a marketing strategy, especially when it is used in conjunction with your other efforts. According to Wordstream, 59% of B2B marketers say email is their most effective channel in terms of revenue generation and 80% of retail professionals say that email marketing is their greatest driver of customer retention. So if you’re not doing email marketing now, why not? And if you are and it’s not working, what can you do about it?
What is Email Marketing?
We know that every email we send is a form of direct marketing, whether it’s to a potential customer or loyalship and trust building to a current customer. But when we’re talking about email marketing, we mean bulk or automated newsletters, promotions and sales funnel emails for the purpose of converting and/or keeping customers.
What We Do
Free email sender platforms are great for getting the word out, but are limited in the information they can provide. We utilize a fully integrated email, marketing and sales tool to provide you with the most in depth information on how an email performed, who clicked on it and how they interacted with it. We craft promotional emails and newsletters using your business’s brand voice, personas and goals along with in depth competitive research to encourage the most interaction and conversion. We perform A/B tests and monitor the results to ensure that we are always bringing your customers the right content.
(Birthdays, Anniversaries, ect)
Using only opted in, legally obtained email addresses
Follow subscription regulations with easy opt-out
What We Can Do For You
Email marketing is one of the cheapest and highest returning ROI marketing strategies around. We can connect you with your customers and potential customers using research, testing and expertise. If you’re interested in starting or optimizing your email campaign, give us a call. We’d be happy to go over your options.