Food and Beverage Web Design & Marketing

F&B and Digital Marketing—the perfect recipe

You make good food and we make food look good to your audience. Make Public an essential ingredient to your success!

We help you craft your message to reach your public.
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Effective Marketing Strategies For Your Food and Beverage Brand

Coffee on table

Let’s be real: the pandemic has brought the food and beverage industry into a slump.

Many businesses have relied on curbside pickup and deliveries. But not everyone has survived—that is despite doing their best to adapt to the ever-changing health and safety guidelines. Those that did, know that more than resilience, it takes creativity and outside-the-box thinking to tide over the crisis and ultimately succeed. We are that people.

At Public, we help up your strategies so you can stay in and win the game.

What We Do

The F&B industry in the US is a trillion-dollar market that represents approximately 10% of the US gross domestic product (GDP). It’s a gold-mine opportunity for digital marketers and for the most obvious reason: food and beverage are essentials. They are not luxury items that businesses have to convince people they need to have. All they have to do is present themselves as something more superior than the other.

Food and beverage marketing is about attracting customers to a product. As a full-service digital marketing agency, we help F&B businesses grow a strong, loyal customer base so they can have a larger share of the pie.

Brand Positioning

The first step to boosting your sales in the F&B industry is to create a good brand image and position yourself in front of your target consumers. In other words, you have to make people aware of your business—your products, and services—and make them appealing, first to their eyes and ultimately to their palates.

We help you identify your unique selling points and build a positive brand image that will attract more customers. What sets you apart? How do you want your customers to remember you? We create a marketing strategy tailor-fit to focus on the value that you can offer to them.

But, before all that, we will make sure that you have a strong brand identity. This will ensure that your messaging remains consistent and resonates well with your target audience.

Web Design + Maintenance

A majority of consumers visit a business’s website before making a purchase. Aside from being there when your customers search for you online, having a website is also a way to improve your credibility. It serves as a platform where you can establish who you are, what you offer, and what you represent. Without it, you could be losing potential customers and the overall opportunity to leverage digital marketing to grow your business.

Our web design and maintenance services help build the foundation for your online presence and are primed to rank your F&B business. We go through planning and conceptualizing with you to deliver a fully-functional website that:

Displays full information about your business, products, and services
Reflects the essence of your brand and what it stands for through professional, elegant design
Establishes your presence in the market
Is user-friendly and easy to navigate
Drive traffic that converts into actual customers

Digital Marketing

Simply having a website is not enough, though. You also have to rank for keywords that your target users actually search for queries that are relevant to your brand, products, and services. This is what we do with our SEO services.

As experts in search engine optimization, we help you increase your site’s visibility and drive organic search traffic to your pages. We start with a monthly SEO technical audit where we assess your site for speed, mobile-friendliness, content, image optimization, and other ranking factors to see where to make appropriate adjustments. Our goal is to ensure that you’re on top of the ever-updating search engine algorithms.

We also provide e-mail marketing, social media marketing, content marketing as part of our full-service digital marketing.

Take Your Business to the Next Level

Waiting for customers to come to you is no longer a feasible business strategy. In today’s competitive environment, you have to be approaching your customers and establishing strong relationships with them.

At Public, we help you utilize the power of digital to create a buzz around your business and its features to stay connected. It’s the most accessible platform today to showcase your brand and generate a loyal fan base that will also encourage others to do the same.