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Everyone loves a checklist. The feeling of checking off an item brings a sense of accomplishment. It also helps you stay on track of your to-dos to know what to do next and that every step gets completed. I wish I had a Google Ads checklist when I first started on...
Public Saves Local Service Contractor Hundreds Executive Summary When our client came to us, he had taken on Google Ads optimization himself with some help from untrained staff. His cost per lead had reached unsustainable levels and came to us for help. In 90...
If you’re even asking yourself “does my business need digital marketing?”, then the answer is yes. Since the birth of the Web 1.0 platform and the Internet went mainstream in the 90s, digital marketing was already working its way to changing the way we do business. A...
Even tenured marketers and entrepreneurs still have gaps in their knowledge and have misconceptions about branding. The work needed to create a brand identity is not restricted to making a logo, picking a theme for your website, or choosing a font face for your...
Google Ads Over the years, Google Ads, previously known as Google Adwords, has gone through many changes. Some changes are catered to the pros, those that soak up new features like a sponge, waiting for the next thing that will help them to surge ahead of the...
Picking the right fonts to use for your marketing collateral is a daunting task. Combining the right fonts is not just for aesthetic purposes. It also strengthens your brand image and makes it consistent across all platforms. Whether you are using graphics for social...
Are your Google Ads not showing? Don’t be alarmed just yet. Google considers several factors as to where they will show your ads and when. We’re covering the simple, hidden and human factors that cause your ads to disappear. If you want to see your ads in action, use...
Branding is the most reliable way to differentiate your products/services from others. During the 1500s, cattle owners used branding to identify their livestock on the ranch and in the market. Different marks were used by different ranch owners to differentiate their...
Going digital is no walk in the park. As technology evolved, so did digital marketing. It grew, expanded, and became more complex as compared to 10 years ago when it was a much simpler time. Smartphones were not as high powered and all you need to open a couple of...
They say communication is key. Living in such unprecedented times, this rings even more true. As our lives continue to be affected by the coronavirus pandemic, the need to convey empathy, trust and transparency is one of the most important things a business can do. ...
They say communication is key. Living in such unprecedented times, this rings even more true. As...
With all the information we read and passed on to us online especially on social media regarding...
It’s a challenging time for everyone these days. With governments telling people to stay home and...