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If you’re not doing SEO for branding, what are you doing? SEO (search engine optimization) should be an integral part of your marketing strategy especially now that more consumers prefer to do their shopping online. And even before the pandemic, the eCommerce...
There is no one formula that you need to follow to create a fool-proof digital marketing strategy. Developing a strategy takes time and should cater to your business’s specific requirements. It is a step-by-step process, which includes identifying your target...
If you run a local business, you need to have a your business listing on Google. Google My Business (GMB) is a listing wherein Google collects information about a brand and puts it into an attractive, easy-to-use format for customers. These listings appear in the...
SEO (search engine optimization) involves a range of strategies that fall into two major categories: on-page and off-page. On-page optimization is the practice of optimizing your web pages to ensure that it follows search engine best practices, improve its ranking...
Building a brand identity is not as simple as creating a logo. It takes time and research to understand not just your target audience but also your brand, its history, and the people behind it. Though many companies have improved their brand identities in order to...
Taglines are short and memorable phrases used in marketing campaigns that capture the brand essence, personality, and positioning of a business. The goal to create a tagline is to leave a positive brand impression to your target audience. The term “tagline” is...
As we’ve said before, it is crucial to understand how to analyze brand identity before stretching it and trying to reach a different audience. A brand identity is more than a company’s logo slapped onto some items. Marty Neumeier stated that brand identity is the...
A strong digital branding strategy is vital to expand your reach to more people across different demographics. The Generation Z demographic are people born between 1997 and 2012. They are currently the most desirable retail demographic cohort, thanks to their $44...
While all you may always try to abide by the best practices, every website is bound to have some SEO errors that can negatively affect SEO rankings. Don’t worry, you are not alone. With Google updating its algorithm every so often, errors will pop up sooner than you...
It is fair to say that there’s some confusion in the marketplace when it comes to defining what branding really means. Most businesses think of branding as merely choosing a logo, a tagline, color palette, and typography. But the truth is, there are a lot more...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...
They say communication is key. Living in such unprecedented times, this rings even more true. As...
With all the information we read and passed on to us online especially on social media regarding...