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As we’ve said before, it is crucial to understand how to analyze brand identity before stretching it and trying to reach a different audience. A brand identity is more than a company’s logo slapped onto some items. Marty Neumeier stated that brand identity is the...
A strong digital branding strategy is vital to expand your reach to more people across different demographics. The Generation Z demographic are people born between 1997 and 2012. They are currently the most desirable retail demographic cohort, thanks to their $44...
While all you may always try to abide by the best practices, every website is bound to have some SEO errors that can negatively affect SEO rankings. Don’t worry, you are not alone. With Google updating its algorithm every so often, errors will pop up sooner than you...
It is fair to say that there’s some confusion in the marketplace when it comes to defining what branding really means. Most businesses think of branding as merely choosing a logo, a tagline, color palette, and typography. But the truth is, there are a lot more...
Creating a strong and powerful brand identity does not happen overnight. Merely selecting a couple of main colors and slapping a logo onto your products is not branding. You need critical thinking, research, and creativity to effectively portray your brand to your...
The events of 2020 have proven two things: first, businesses need to step up their digital presence; second, content is and will always be king. No SEO strategy should be left without a plan to build an engaging and informative business blog. Blogs are not merely...
Social media marketing opens up doors to various opportunities for businesses and organizations of all kinds. Whether you own a corporation, a small business, or are a part of a non-profit, being active on social media platforms can help your organization reach new...
The events of 2020 have tremendously changed the playing field for most (if not all) businesses. It is safe to say that brands have yet to explore design risks this year and branding design trends would most likely be a continuation of what was “it” last year. Old...
The impact of the coronavirus crisis on businesses will be felt for decades. Brands today struggle to stay connected with their audience and stay relevant in the market. Businesses and stakeholders, on the other hand, are scared to allot an additional budget for brand...
Designing and building e-commerce websites shouldn’t be a challenge especially with today’s technology. You can focus on brand marketing and developing your products while turning to a web design company like Public Advertising Agency to handle all the technical...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...
They say communication is key. Living in such unprecedented times, this rings even more true. As...
With all the information we read and passed on to us online especially on social media regarding...