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On-page Optimization in SEO

On-page Optimization in SEO

SEO (search engine optimization) involves a range of strategies that fall into two major categories: on-page and off-page.  On-page optimization is the practice of optimizing your web pages to ensure that it follows search engine best practices, improve its ranking...

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How to Build a Brand Persona

How to Build a Brand Persona

Building a brand identity is not as simple as creating a logo. It takes time and research to understand not just your target audience but also your brand, its history, and the people behind it. Though many companies have improved their brand identities in order to...

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10 Tips for how to Create a Tagline

10 Tips for how to Create a Tagline

Taglines are short and memorable phrases used in marketing campaigns that capture the brand essence, personality, and positioning of a business. The goal to create a tagline is to leave a positive brand impression to your target audience. The term  “tagline” is...

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How to Analyze Brand Identity

How to Analyze Brand Identity

As we’ve said before, it is crucial to understand how to analyze brand identity before stretching it and trying to reach a different audience. A brand identity is more than a company’s logo slapped onto some items. Marty Neumeier stated that brand identity is the...

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