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With over 90% of businesses worldwide having a website, the competition to get your target audience’s attention is fierce. As a result, you constantly have to look for opportunities to provide dynamic and personalized experiences for your visitors. This is so they...
For many, social media is a platform to post whatever is on your mind freely. But, if you’re a business looking to find success online, you will have to take a more strategic approach. With over 4.48 billion users worldwide, social media provides an excellent...
Having a website these days is mandatory, especially for small businesses. Not only because everyone’s doing their shopping online (thanks to the pandemic), but also, establishing that online presence gives you that competitive edge versus big brands. This makes...
Even though vaccines are now available, the after-effects of the COVID-19 pandemic will indeed carry on for years to come. Now that the public has heightened awareness of the possible dangers lurking in the environment, the fear it has inflicted will be challenging to...
You may be very aware of the ads that show up when you do a Google search. Many of these ads feature well known brands and companies with big marketing budgets. But do Google Ads for small businesses really work? Google Ads can be a worthy investment. Many small...
What is Social Media Branding? The birth of Facebook over a decade ago has changed the way marketers view social media as a marketing tool. It used to be that branding was focused more on print media like newspapers, magazines, and flyers, broadcast ads, and...
If you’re not doing SEO for branding, what are you doing? SEO (search engine optimization) should be an integral part of your marketing strategy especially now that more consumers prefer to do their shopping online. And even before the pandemic, the eCommerce...
There is no one formula that you need to follow to create a fool-proof digital marketing strategy. Developing a strategy takes time and should cater to your business’s specific requirements. It is a step-by-step process, which includes identifying your target...
If you run a local business, you need to have a your business listing on Google. Google My Business (GMB) is a listing wherein Google collects information about a brand and puts it into an attractive, easy-to-use format for customers. These listings appear in the...
SEO (search engine optimization) involves a range of strategies that fall into two major categories: on-page and off-page. On-page optimization is the practice of optimizing your web pages to ensure that it follows search engine best practices, improve its ranking...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...
They say communication is key. Living in such unprecedented times, this rings even more true. As...