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Google Ads Over the years, Google Ads, previously known as Google Adwords, has gone through many changes. Some changes are catered to the pros, those that soak up new features like a sponge, waiting for the next thing that will help them to surge ahead of the...
Picking the right fonts to use for your marketing collateral is a daunting task. Combining the right fonts is not just for aesthetic purposes. It also strengthens your brand image and makes it consistent across all platforms. Whether you are using graphics for social...
Are your Google Ads not showing? Don’t be alarmed just yet. Google considers several factors as to where they will show your ads and when. We’re covering the simple, hidden and human factors that cause your ads to disappear. If you want to see your ads in action, use...
Branding is the most reliable way to differentiate your products/services from others. During the 1500s, cattle owners used branding to identify their livestock on the ranch and in the market. Different marks were used by different ranch owners to differentiate their...
Going digital is no walk in the park. As technology evolved, so did digital marketing. It grew, expanded, and became more complex as compared to 10 years ago when it was a much simpler time. Smartphones were not as high powered and all you need to open a couple of...
They say communication is key. Living in such unprecedented times, this rings even more true. As our lives continue to be affected by the coronavirus pandemic, the need to convey empathy, trust and transparency is one of the most important things a business can do. ...
With all the information we read and passed on to us online especially on social media regarding the new Coronavirus (aka COVID-19), it is easy to get spooked. We hear about cities shutting down, flights cancelled, communities on lock down, etc. And as business...
It’s a challenging time for everyone these days. With governments telling people to stay home and practice social distancing, we’re seeing big hits to the economy, local businesses and families. As businesses, we see the traffic dwindling to our stores, people are...
As phones get smarter, and with more people using mobile devices to access the internet, businesses pay extra attention to making sure that their website is easily accessible through these devices. While most websites today are mobile-friendly, not all of them are...
Fake news stories have circulated the Internet for years now and seems like this trend won’t die down anytime soon. A 2017 study conducted by Pew Research revealed that 45% of Americans get their news from social media, particularly Facebook and YouTube. And since...
They say communication is key. Living in such unprecedented times, this rings even more true. As...
With all the information we read and passed on to us online especially on social media regarding...
It’s a challenging time for everyone these days. With governments telling people to stay home and...