ELITE MODULAR CASE STUDY

Web Design and SEO: How this One-Page-Website Gained 12.53% Visibility in Search

It all started with a single-page, PDF on a domain. And now, Elite Modular has gained 12% search visibility in just two months.

Elite Modular is a portable classroom and restroom supplier. A portable classroom is a prefabricated structure that is built at a factory and then transported to its intended location. Elite Modular has been specializing in providing modular buildings for educational campuses, as well as support services such as installation and maintenance work.

Elite Modular wanted more search visibility because it wanted to increase sales leads. The company had an existing website that was built to also function as a single-page brochure for potential customers. However, despite its promotional nature, the website did not rank well in search results.

This is when Elite Modular contacted us for website optimization services. We worked on increasing its site’s organic search visibility by optimizing its existing domain.

Web Design and SEO Work

In our proposed redesign, we’ve created a 5-page fully functioning website with a gallery where they can showcase their recent work, a contact form where potential customers can reach them, and a blog page where they can publish informative articles.

We’ve also created a responsive design that works seamlessly across different devices and screen sizes, and we integrated schema markup to improve the site’s search visibility.

In fact, studies have long shown that having a website is an essential part of building a strong brand. In general, 81% of marketers indicate that their websites are critical to their business operations.

With the growing popularity of smartphones, tablets, and mobile devices in general, having a website that works across different screen sizes has become very important.

A responsive design is one that adjusts its layout based on the size of the screen being used to access it. To put it differently, your site should be flexible enough to fit any device’s screen so you can still give your customers the best browsing experience.

On the SEO side, here are some strategies that we used to optimize and boost its search presence:

We’ve optimized page titles and meta descriptions. We’ve conducted elaborate keyword research, wherein we’ve selected terms with the best search volume and competition to target. We used the keywords to optimize all meta tags and content to make it easier for search engines to index the website.

We have also taken over their content production. We have created a content calendar to keep their blog page updated as well as establish Elite Modular as an authority in their industry.

Creating relevant and substantial content helps businesses like Elite Modular in terms of brand awareness. We’ve used blogs to establish their business as a known brand in the local industry, also showing their capabilities compared with larger competitors.

We have written blog posts that cover topics on how they can keep up with fast-paced changes in the educational facilities industry while still providing state-of-the-art modular structures. We’ve used these articles to also help drive traffic to a website, which leads to more conversions and sales.

We also made sure that all of their blog posts are optimized to target the best keywords and phrases for their industry.

Google My Business Optimization

Local businesses can definitely leverage Google My Business to boost their presence within their area. For one, it can help you establish your credibility since this is where customers can find information about your business like the working hours, methods of contact, and even reviews from past clients.

Not only that, but Google My Business also helps in boosting website traffic for local businesses. It does so by connecting its important search terms to the location markers on Google Maps.

There are several factors to consider when optimizing your Google My Business page, including the name of your business, its location (in terms of city and state), and its category (like schools, office supply stores, etc.).

With Elite Modular, we’ve optimized their Google My Business by making sure all relevant company information is provided and maximized the use of all profile fields.

We also chose their category carefully. By opting for modular structures, we are targeting anyone within or even outside of California who is looking for versatile options in building schools and other educational facilities.

Apart from Google My Business, we’ve also invested in other local SEO efforts like building citations and a Bing Places profile. With our efforts, we’ve seen a substantial increase in impressions and clicks.

In a Nutshell

Now that everyone’s going digital, investing in web design and SEO can definitely give you that advantage in this competitive market.

Launching a website is just the first step to getting you started on your online success. Without a strategy, your website won’t reach your target audience and your prospects.

With our search optimization skills, we’ve been able to help Elite Modular take a bigger slice of its industry. If you’re a business owner who wants to be discovered online, it pays to work with a digital marketing agency that can help you reach your goals.

Ready to grow your business through better web design and SEO? Hit us up at Public Advertising Agency!