CrimSafe Website Redesign & Branding
role: WEbsite Development, Digital Marketing, SEO, Social, Graphic Design
CrimSafe is a security window screen manufacturer based out of Australia. When we first started working CrimSafe, their website was basically a copy of their Australian site, so our job was to American-ize it. We designed a fresh layout, developed the dealer location finder map and functionality, designed custom landing pages and rewrote the website copy to ensure it made sense to an American audience.
We took the site and conducted search engine optimization, both technical and onpage, writing three blog articles a month. This helped get in front of potential audiences and generate interest in Crimsafe brand screens. Our social media campaign included regular organic posting on Facebook, Twitter and Instagram and one paid advertisement a month on Facebook. This paid campaign often had to be paused because it was generating too many leads for their sales department to handle. Not a bad problem to have!
Our art department also created marketing collateral for CrimSafe America, including brochures.