Mille Fleurs Rebrand

Project Overview:

CLIENT: MILLE FLEURS RESTAURANT
WEBSITE: MILLEFLEURS.COM
SERVICES:DESIGN, ART DIRECTION, PRINT, BRAND STRATEGY

Mille Fleurs offers an elegant and casual dining experience – a unique place to celebrate special occasions or to simply relax as you swirl a great glass of wine and share small plates with friends. With an influx of millennials into the area, it was time for a rebrand.

    Mille Fleurs stationary
    Mille Fleurs logo on window

    About Mille Fleurs, Words from the owner;

    Our philosophy has been the same since we opened in Rancho Santa Fe over 30 years ago: simply put, we want you to have a great time! We’ve held ourselves to the utmost standard since the beginning – even before there was any competition to worry about! – and are proud to say that we were one of the first ‘farm-to-table’ restaurants in San Diego, with our Chef continuing to pick up fresh produce daily from right down the road at Chino Farms. We’re not ever chasing trends or employing gimmicks, and while we are always excited to try new things, we know what works when it comes to delicious, seasonal dining, and hope to share that experience with you. We are carrying on the legacy of Mille Fleurs and the magical appeal it provides for every occasion, while adding our own friendly style of service and the freshest food Southern California has to offer.

    BEFORE

    Old Mille Fleurs logo

    CURRENT BRAND

    • Too Stuffy
    • Feels Old
    • Unapproachable

    AFTER

    New Mille Fleurs logo

    NEW BRAND

    The goal was to create a logo that is modern, fresh and “edgier”. The solution shows a style of timelessness while speaking to the millennial demographic and staying true to the Mille Fleurs brand.

    • Edgy
    • Modern
    • Approachable

    Design Process

    Design process for new Mille Fleurs logo
    Design process for new Mille Fleurs logo

    Ad Application

    Mille Fleurs reopening announcement
    Mille Fleurs at Home announcement