Website Redesign 2018
role:Graphic Design, Website Development
Peppertree offered us three unique challenges.
- Make a commodity stand apart.
- Turn on a dime directives for an ever evolving project.
- Work with multiple key figures, spanning multiple countries.
Peppertree Life is an active adult living community in a retirement heavy location in Southern California. Our first challenge was branding in such a way to differentiate from the other 55+ communities in the area. Our design department worked to develop a brand guide and logo to fit this bill, presenting luxurious, resort style living.
Our developers set to work with the newly created brand guide and direction. But as with all projects with multiple decision makers, we had to react dynamically to change of direction and additional features. This gave us the perfect opportunity to use our client liaison to his fullest potential, interpreting multiple viewpoints and condensing them into applications that satisfied, and indeed, exceeded expectations of all parties. In the end, this lead to a beautiful website that ticks all the clients’ boxes.