Riverside CVB Covid-19 Campaign
Riverside CVB Covid-19 Campaign Project Overview:
CLIENT: riverside convention & Visitors Bureau
SERVICES:BRand dESIGN, BRAND STRATEGY, ART DIRECTION, PRINT Collateral, Website design, digital marketing
Riverside Convention and Visitors Bureau’s mission is to weave a bond of cohesiveness between the city, and it’s welcomed guests. As for all of us, a major challenge presented itself with the onset of a global pandemic. Our task was to create a new campaign that would bring a feeling of ease and safety in future planning. A website was created to showcase the new safety procedures, an ad campaign showcased the phases the center undertook for future planning, and social media ads informed the public of current events. Lastly, environmental graphics were created to adhere to the centers new Global Biorisk Advisory Council Star Facility certification.