Congratulations for having your website up and running! Now you decide to do it on your own. Hmm.. Probably a practical idea, every tutorial is available on the internet anyway. But are you 100% sure that your website is safe, working just fine, and won’t have any issues in the future? Here are some risks of doing website maintenance DIY without a professional.
Missing opportunities for SEO
“The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.”
– Sam Hollingsworth, Director of Search at Elevation Ten Thousand
That’s how important SEO is for all websites. And the downside of doing web maintenance yourself is that most site builders are not optimized for search engines. Keep in mind that implementing strong, quality SEO on a brand’s website is beneficial to that brand and its marketing efforts.
Creating A Poor User Experience
UX is essential to providing positive experiences that keeps a user loyal to the product or brand. It’s important to keep in mind when designing a website, you might not be the target end user. UX is complex, and knowing when and where to place content and call to actions takes experience and research. If you’re not sure who you’re targeting and how to connect with them visually, you could be setting yourself up for failure.
Regular Monitoring & Security Updates
WordPress websites (core, theme and plugins) often update for security purposes. And since business owners tend to spend more time thinking about leads, sales, and profit, regular monitoring & security updates of the website are not always a first priority. In reality, when they are not properly maintained, your website can suffer. To understand the risks, you can learn more about WordPress security on WPBeginner. Just know, failing to update the latest version of WordPress can make your site an easy target for hackers and malicious code distributors.
Yes, we know that website maintenance DIY bug fixes are readily available when you search on Google. But still some smaller bugs slip through the cracks. You might not notice it since your site still works perfectly, but in the long run, it might cause serious problems to your website. A web developer will notice these little bugs, and will be able to help you fix these issues.
There’s absolutely nothing wrong with doing web maintenance on your own, if you have the time and knowledge. Hiring a professional may seem like an unneeded expense, however you’re paying for peace of mind above all else. They can put in the time and research for your site and may identify things you might miss – small things that probably don’t matter at the moment but could have a big impact in the future. To keep your website healthy without the worry, have regular check ups and a professional developer to work on maintenance to make sure no issues are being missed. Public Advertising Agency can help you with these issues and more!