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Believe it or not, contractors are one of the few kinds of businesses that can benefit from SEO more than anyone else. Contractors are often local-based, and they depend on customers who are located in close proximity. This makes it important to get good visibility...
The web is already overflowing with sites of all varieties, and new ones are emerging daily in massive numbers. It’s estimated that more than 1.25 billion live active websites are scattered on the web like stars in the galaxy. There are just so many of them! Website...
Boasting over a billion members around the globe, LinkedIn stands tall as the most effective and influential network for professionals to build connections. It presents value for business growth and allows business owners to identify and pitch to potential customers....
SEO experts have definitely felt the tremors throughout 2022 as Google regularly updates its algorithm to favor search engine results that are more relevant to the user. But what about Google Ads trends? Were there any major changes that could affect the future of...
Branding is creating a unique identity and visibility for a product or service. It involves creating a memorable message, image, or logo that sets it apart from its competitors. Branding also includes developing relationships with customers and building trust in your...
The year 2022 has seen a more aggressive Google, with the company rolling out algorithm updates almost weekly. This has kept digital marketers on their toes as they are constantly trying to keep up with the search engine giant. As we move into 2023, there is a lot of...
The year 2023 will be all about customer experience as more and more people become digitally savvy and marketing tech advances. Today's customers are smarter than ever, thanks to the availability of information and the rise of social media. They have become more...
Even before the internet, video advertising has been widely used by businesses in all industries. Your TV commercials are the very first examples of this. Commercials have been around since black-and-white television. If you remember your childhood well enough, you...
Imagine writing an excellent piece about your product and its benefits, but you've failed to get your target audience to read it because none of your keywords are getting any traffic. This is a problem that many bloggers and content writers face, but the solution to...
Imagine visiting a website without any images. How do you feel? Most likely, you would feel uninterested and may even leave the site. This is because we, as humans, are visual creatures. In fact, it is said that over 90% of the information that our brain processes are...
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...