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Misconceptions about Branding

Misconceptions about Branding

Even tenured marketers and entrepreneurs still have gaps in their knowledge and have misconceptions about branding. The work needed to create a brand identity is not restricted to making a logo, picking a theme for your website, or choosing a font face for your...

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Google Ads Not Showing: Here’s Why

Google Ads Not Showing: Here’s Why

Are your Google Ads not showing? Don’t be alarmed just yet. Google considers several factors as to where they will show your ads and when. We’re covering the simple, hidden and human factors that cause your ads to disappear. If you want to see your ads in action, use...

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Communicating Through a Crisis

Communicating Through a Crisis

They say communication is key.  Living in such unprecedented times, this rings even more true.  As our lives continue to be affected by the coronavirus pandemic, the need to convey empathy, trust and transparency is one of the most important things a business can do. ...

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Businesses Doing Good in the Face of Adversity

Businesses Doing Good in the Face of Adversity

It’s a challenging time for everyone these days.  With governments telling people to stay home and practice social distancing, we’re seeing big hits to the economy, local businesses and families.  As businesses, we see the traffic dwindling to our stores, people are...

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