Your website is your brand’s face online so it just makes sense to make it look professional and of course, attractive. Getting your website design in 2020 right is vital to make the right impressions to your potential customers – from your messaging to your brand’s story and your products.
Here at Public Advertising Agency, we’ve created a list of Dos and Don’ts for businesses to help you create the best website design imaginable.
Do: Design Experience
According to Google, consumer journeys can involve 20 to 500+ touch points including searches, ad engagements, page views, interactions on social media, remarketing campaigns, emails, etc.
Your website is the ultimate hub of your customers’ online presence however, the majority of touch points take place elsewhere (search, social media, phone calls, store visits, etc.).
These touch points define the experience your potential customers will need from your website and how it blends in with the other channels that make up the entire customer journey.
Don’t: Design Websites
A common mistake brands make is that they think user experience ends with the sale (conversion). But actually, this is just the beginning of the customer journey. The priority is keeping those customers engaged, turn them into repeat customers, and maximize customer lifetime value (CLV).
Do: Consistency in your Interface
To improve user experience, you must have a consistent interface. The overall look of your site should be cohesive in terms of color schemes, typefaces, navigation, and writing style. Again, your website represents your brand and the message you want to portray to your target audience. Make sure that every page (especially the inner pages) are in line with the image you want to portray.
Consistency prevents confusion and makes desired results easier to achieve.
Don’t: Make Users Wait Too Long or Restrict Access
By now, you should already expect website visitors coming in from different devices. And that includes mobile phones, tablets, desktops, and laptops. Your website design in 2020 should be able to load and be accessible on any screen size.
Make sure that your site speed is up to par as well. Did you know that most users expect websites to load within 4 seconds or less? In fact, recent studies reveal almost 70% of consumers admit that page speed influences their decision to buy.
Try not to go heavy on the image files and learn the art of compressing your files so that your website loads effortlessly on any internet connection.
Do: Easy Navigation
Nothing is more painful than a user having a hard time navigating your site. This is how your bounce rate goes up. If your navigation is difficult to access or is not obvious, chances are your audience will move to the next thing they find on search engine results.
Make sure your navigation is visible and obvious. Minimal navigation menus stick to 3-5 links in the top tier. It’s small enough to stay on-screen for mobile users.
Multi-tiered navigation can still be implemented using popup sub-menus or segmented, on-page navigation, which guides users through predefined paths for navigational personalization.
Don’t: Use too Many Colors
Leave the rainbow look to the sky. Your website design should be balanced and should be focused on the message you wish to convey. The more colors you use, the harder it is to achieve a balanced, professional look; not to mention, it’s also an eye sore. Select a few complimenting colors that can reflect and highlight your branding.
Do: Take your Content Seriously
Website copy is just as important as other visual elements of a good website design. In fact, the design should complement the content not the other way around as users also pay attention to what you have to say and not just how your brand looks.
Don’t: Forget to Test Your Design
Never skip out on testing your design. Have your design tested by real users and collect their feedback on how they find their experience. A different set of eyes may be able to help you spot flaws you have missed.