In marketing, trends are constantly evolving, and keeping up with what’s new is particularly challenging. So let’s take a look at some of the marketing strategies you need to know and tips on how you can apply them to your business.
The 8 Best Types of Marketing for 2022
Having an effective marketing strategy in place allows you to zero in on efforts that serve your goals. Whether you are working with a top brand marketing agency or doing it in-house, planning can be a daunting task. But focusing on your customer intentions will allow you to identify time-sensitive priorities, which, ultimately, will save you from stress in the long run.
So, first things first: what does a marketing strategy entail?
A marketing strategy serves as a blueprint for your decisions, both for the short and long term. Therefore, every step you make should be aligned with your campaign objectives. The same goes for the channels where you will execute your efforts. All these should be clearly laid out in your strategy.
Below are some of the best marketing strategies you should consider adding to your plan moving forward. These include timeless and emerging tactics in 2022.
- Traditional Marketing
Before the Internet, brands reached out to their audience through offline marketing channels such as print, broadcast, telemarketing, and mail. Today, digital marketing dominates the industry but you shouldn’t disregard traditional marketing just yet.
Traditional marketing efforts remain effective in broadening your reach and generating revenue. Think of billboards, flyers, radio and TV spots, newspaper ads, etc.
- Search Engine Marketing
Search engine marketing (SEM) is the umbrella term for the digital marketing strategies used to increase your site’s visibility on search engine results pages (SERPs) such as Google search. These include search engine optimization (SEO) for organic search results and pay-per-click (PPC) for paid search and paid display advertising.
Ultimately, SEO or SEM helps your brand rank on the first page of search engines for any relevant queries, if not in the number one spot. If done right, SEO can drive a 14.6% conversion rate.
- Social Media Marketing
Social media has made brands more accessible to consumers and vice versa. With Facebook, Instagram, Twitter, and LinkedIn, you can promote your brand, market your products and services, and engage with your target audiences on a more personal level. Keep in mind that the key to successful social media marketing is to balance promotion with engagement.
- Email Marketing
Email marketing lets you connect to leads, prospects, and existing customers. It is an effective strategy for increasing brand awareness, generating traffic to your other channels, or promoting your products/services. It’s a way to let your email list know about your new products or ongoing promos, educate them on the value of your brand, or keep them engaged after a purchase.
- Influencer Marketing
Influencers are people or organizations with sway over a specific audience. They have specialized knowledge, insight, or authority into a particular niche. You can tap them to help you reach out into an already-existing community of engaged followers online. Remember that you should work only with influencers in the same industry/niche as your brand and align with your values.
- Buzz Marketing
Buzz marketing leverages creative content and a community of influencers to generate buzz or anticipation around a brand. This is great for businesses with new products or services to launch because when done right, it can result in a massive increase in online traffic, following, sales, and leads.
- Affiliate Marketing
Affiliate marketing is a performance-based strategy wherein an affiliate–whether a non-competitor business or an influencer–earns a commission for every purchase made by a customer through their marketing efforts. It’s a cost-effective alternative to influencer marketing.
- User-Generated Marketing
User-generated content is an organic PR. This type of marketing is when businesses leverage their audience to create marketing materials such as user-generated pictures and videos using your product/service. It appeals to most brands for its three-fold advantage: it is cheap, builds your audience, and raises brand awareness.
How to Plan Your Marketing Strategy for 2022
By assessing market trends, industry-specific projections, as well as your audience, you’ll be able to start developing your marketing strategies and determine which ones will work best for your brand.
But of course, like any other plan, your strategy should only serve as a guide and thus should be open to changes. If something isn’t working the way you want or need it to, rework your goals, budget, and marketing channels to help you get back on track to achieving your desired results.
Here are the five steps on how to get started with your marketing plan.
Assess what worked and what didn’t. Did your marketing campaigns deliver the ROI you targeted? Were your sales satisfactory or beyond expectations? Take some time to assess the results of your campaigns and whether you are satisfied with the results. This will help you identify the areas of improvement and the efforts that have delivered success to your business so they may be replicated.
Set realistic, measurable goals. Once you have reflected on your past marketing performance, the next step is to establish realistic, measurable goals. What results do you want to achieve in 2022? What will be your key indicators of success? How will you measure them to ensure that you’re on track to meet them? While it’s good to be optimistic about the goals you want to accomplish, what you need are actionable and specific goals.
Budget for your marketing efforts. Creating a spreadsheet with all your current and anticipated costs is a straightforward way to determine how much budget you should allocate for marketing. These may include expenses for web hosting, taxes, salaries, outsourcing, and whatever else you need to operate your business. When working with your budget, make sure to focus your spending on what would make you more competitive in the long run.
Get to know your audience more. Has your market shifted? Consumer habits and behavior gradually evolve, and it’s up to you to monitor them and make sure that your target market is still your current audience. Send surveys, set up polls, and talk to your clients to see where they are and what they’re up to. Engaging with your audience is the best way to develop campaigns that will speak directly to them and ensure a higher conversion rate.
The year 2022 will herald essential changes to the way we market. While we don’t know exactly how the marketing landscape will change, one thing is certain–consumer demands are constantly changing. Adapt and test different advertising methods to see what works best to reach out to your target audience. Then, use a combination of these strategies to attract your target audience and bring in more revenue. Ultimately, you can work with a branding agency to help you create a solid marketing strategy.