Google Ads Over the years, Google Ads, previously known as Google Adwords, has gone through many changes.  Some changes are catered to the pros, those that soak up new features like a sponge, waiting for the next thing that will help them to surge ahead of the...

Are your Google Ads not showing? Don’t be alarmed just yet. Google considers several factors as to where they will show your ads and when. We’re covering the simple, hidden and human factors that cause your ads to disappear. If you want to see your ads in action, use...

Going digital is no walk in the park. As technology evolved, so did digital marketing. It grew, expanded, and became more complex as compared to 10 years ago when it was a much simpler time. Smartphones were not as high powered and all you need to open a couple of...

The year 2019 presented search engine marketers with a lot of changes, updates and upgrades on both organic and paid scale. In PPC (pay-per-click), audiences, machine learning, and automation were two of the major trends that most marketers are still pretty much...

What is Local SEO?    Given the increasing number of smartphone users and better connectivity, businesses are starting to take advantage of local SEO’s benefits. Local SEO is optimizing your online profile so you are found for the local searches most relevant to...

First of all, what is local SEO?  If you have a business website, it’s likely you’ve heard about Search Engine Optimization (SEO) and maybe even local SEO, but did you know that they are pretty different?  SEO is about getting your site to show up in organic listings....

PPC, or Paid Per Click, campaigns are a highly targeted, easily trackable, flexible advertising option.  As organic search results continue to be pushed down the page, search engine ppc campaigns have become the to go for digital marketing efforts.  For many...