Digital marketing is more important now than ever. And if your budget is running thin, SEO (Search Engine Optimization) is the best long-term investment you can make. We know that there are a ton of articles out there that list all the free SEO tools you can be using,...

Everyone loves a checklist.  The feeling of checking off an item brings a sense of accomplishment.  It also helps you stay on track of your to-dos to know what to do next and that every step gets completed.  I wish I had a Google Ads checklist when I first started on...

Public Saves Local Service Contractor Hundreds   Executive Summary When our client came to us, he had taken on Google Ads optimization himself with some help from untrained staff.  His cost per lead had reached unsustainable levels and came to us for help. In 90...

If you’re even asking yourself “does my business need digital marketing?”, then the answer is yes. Since the birth of the Web 1.0 platform and the Internet went mainstream in the 90s, digital marketing was already working its way to changing the way we do business. A...

Google Ads Over the years, Google Ads, previously known as Google Adwords, has gone through many changes.  Some changes are catered to the pros, those that soak up new features like a sponge, waiting for the next thing that will help them to surge ahead of the...

Are your Google Ads not showing? Don’t be alarmed just yet. Google considers several factors as to where they will show your ads and when. We’re covering the simple, hidden and human factors that cause your ads to disappear. If you want to see your ads in action, use...

Going digital is no walk in the park. As technology evolved, so did digital marketing. It grew, expanded, and became more complex as compared to 10 years ago when it was a much simpler time. Smartphones were not as high powered and all you need to open a couple of...

The year 2019 presented search engine marketers with a lot of changes, updates and upgrades on both organic and paid scale. In PPC (pay-per-click), audiences, machine learning, and automation were two of the major trends that most marketers are still pretty much...