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The year 2019 presented search engine marketers with a lot of changes, updates and upgrades on both organic and paid scale. In PPC (pay-per-click), audiences, machine learning, and automation were two of the major trends that most marketers are still pretty much...
You’ve probably heard the term “E-A-T” used by SEO experts in the past couple of years. E-A-T, or Expertise, Authority, and Trustworthiness are the three golden standards looked into by Google when it comes to ranking brands and their websites on search. If you want...
What is Local SEO? Given the increasing number of smartphone users and better connectivity, businesses are starting to take advantage of local SEO’s benefits. Local SEO is optimizing your online profile so you are found for the local searches most relevant to...
First of all, what is local SEO? If you have a business website, it’s likely you’ve heard about Search Engine Optimization (SEO) and maybe even local SEO, but did you know that they are pretty different? SEO is about getting your site to show up in organic listings....
PPC, or Paid Per Click, campaigns are a highly targeted, easily trackable, flexible advertising option. As organic search results continue to be pushed down the page, search engine ppc campaigns have become the to go for digital marketing efforts. For many...
There are a bunch of factors to consider when hiring an advertising agency. Here are a few that might help you make a final decision. What services do you need You need to determine why you need an ad agency in the first place. Do you need a full-scale advertising...
Summer is a time for vacations, relaxation and enjoyment! Everyone getting ready for their backyard BBQ parties, setting up their pools, looking forward to iced drinks and cocktails! This is the perfect time to release promotions that are appropriate for the season!...
One question I’m always being asked by my clients is “How do you show up for ‘near me’ searches?”. I find that the largest misconception is that you need to write content that has the key term “near me”. Besides the awkwardness of trying to fit that into a coherent...
Gary Shouldis of 3Bug Media says, “Spring is the perfect time for marketing, as people are full of energy and enthusiasm after a long winter. Your messaging should match the season with vibrant colors and a theme of renewal and revitalization.” This season can be a...
Once your website is up and running, it doesn’t mean the website work is done. Website maintenance is very important to keep your audiences up to date with your newest products and services, it’s also vital to attract and retain customers. Here are some reasons why...
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