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Even though vaccines are now available, the after-effects of the COVID-19 pandemic will indeed carry on for years to come. Now that the public has heightened awareness of the possible dangers lurking in the environment, the fear it has inflicted will be challenging to...
You may be very aware of the ads that show up when you do a Google search. Many of these ads feature well known brands and companies with big marketing budgets. But do Google Ads for small businesses really work? Google Ads can be a worthy investment. Many small...
If you’re not doing SEO for branding, what are you doing? SEO (search engine optimization) should be an integral part of your marketing strategy especially now that more consumers prefer to do their shopping online. And even before the pandemic, the eCommerce...
There is no one formula that you need to follow to create a fool-proof digital marketing strategy. Developing a strategy takes time and should cater to your business’s specific requirements. It is a step-by-step process, which includes identifying your target...
If you run a local business, you need to have a your business listing on Google. Google My Business (GMB) is a listing wherein Google collects information about a brand and puts it into an attractive, easy-to-use format for customers. These listings appear in the...
SEO (search engine optimization) involves a range of strategies that fall into two major categories: on-page and off-page. On-page optimization is the practice of optimizing your web pages to ensure that it follows search engine best practices, improve its ranking...
A strong digital branding strategy is vital to expand your reach to more people across different demographics. The Generation Z demographic are people born between 1997 and 2012. They are currently the most desirable retail demographic cohort, thanks to their $44...
While all you may always try to abide by the best practices, every website is bound to have some SEO errors that can negatively affect SEO rankings. Don’t worry, you are not alone. With Google updating its algorithm every so often, errors will pop up sooner than you...
The events of 2020 have proven two things: first, businesses need to step up their digital presence; second, content is and will always be king. No SEO strategy should be left without a plan to build an engaging and informative business blog. Blogs are not merely...
Everyone’s gone digital especially with the Coronavirus pandemic. Businesses have found ways to reconnect with their customers through the internet and the customers are enjoying the convenience of online shopping. And since everyone’s going digital, we can’t turn...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...
They say communication is key. Living in such unprecedented times, this rings even more true. As...