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What your customers say about you is worth more than what you say about your brand—and it’s not digital marketing that allows you to influence your audience’s perception of your business, it’s digital branding. Your digital branding efforts are key to shaping how you...
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing should be one of the pillar strategies you should implement to boost your business' growth. If you don't have an online presence, you're losing out on potential customers...
What is Local SEO? Well, when you search for the “best Chinese restaurant near me” what do you see? We bet the top results are not the best Chinese restaurants in California —not even the ones that are part of a global restaurant chain. Instead, they are local...
For years of providing SEO services in Temecula, we've seen how an improvement in search visibility has helped small businesses gain a portion of the market share. It is a known fact that people tend to search online before making a purchase. The better your website...
To answer the question to how long should a blog post be, we must first ask how do blogs rank anyway. You’ve probably heard the term “E-A-T” used by SEO experts in the past couple of years. E-A-T, or Expertise, Authority, and Trustworthiness are the three golden...
Google’s Search Advocate John Mueller says that the uniqueness of content doesn’t necessarily make a difference in rankings. As such, duplicate content is officially not a negative ranking factor. Does that mean that it’s nonsense making an effort to create unique,...
When you run out of adhesive medical bandages, do you write bandages on the grocery list or Band-aids? When you order a cola, do you say cola or Coke? What about when you need a tissue? Do you ask for a tissue or Kleenex? When you need a copy of a document, do you...
Almost every business these days is already online and over the past two years, the pandemic only further emphasized the need to make your products and services accessible on the Internet. Customers are expecting to find local businesses in the search results. If...
Marketing refers to everything businesses do to promote their brand, attract customers, and build a relationship with them. Over the years, it has gotten better with more ways and opportunities to grow an audience and expand its reach. Regardless of your marketing...
In marketing, trends are constantly evolving, and keeping up with what’s new is particularly challenging. So let’s take a look at some of the marketing strategies you need to know and tips on how you can apply them to your business. The 8 Best Types of Marketing for...
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...