The year 2022 has seen a more aggressive Google, with the company rolling out algorithm updates almost weekly. This has kept digital marketers on their toes as they are constantly trying to keep up with the search engine giant. As we move into 2023, there is a lot of...

The year 2023 will be all about customer experience as more and more people become digitally savvy and marketing tech advances. Today's customers are smarter than ever, thanks to the availability of information and the rise of social media. They have become more...

Even before the internet, video advertising has been widely used by businesses in all industries. Your TV commercials are the very first examples of this. Commercials have been around since black-and-white television. If you remember your childhood well enough, you...

Imagine writing an excellent piece about your product and its benefits, but you've failed to get your target audience to read it because none of your keywords are getting any traffic. This is a problem that many bloggers and content writers face, but the solution to...

Advertising has been one of the first go-to marketing strategies of any business when it comes to attracting new customers. Great advertising has launched numerous brands into powerhouses. In plain and simple terms, advertising is a form of paid communication,...

Digital marketing is no longer just a buzzword - it's an essential tool for any public sector organization looking to reach and engage its target audience. But what exactly is digital marketing, and how can it be used effectively in a public sector context? In its...

Google Ads can be a great way for small businesses to get their name out there and attract new customers. However, it's important to understand how Google Ads works and what the potential return on investment (ROI) could be before investing any money. If you're...