Automotive SEO is one just one of the many services we offer. It is an extremely effective way to market your auto repair shop and can result in a significant increase in traffic to your website and phone calls from potential customers.
This was the case for our Temecula auto repair client. We were able to help them gain 32K search views on Google My Business and 386 customer actions (phone calls, website clicks, etc.) in the last 90 days.
What is Google My Business?
Google My Business is a free listing that allows businesses to control how they appear in Google Maps and Google Search. It’s a local SEO strategy that is essentially important, especially for local businesses who want to ensure they’re visible to potential customers in their area.
With 46% of Google searches being for local businesses, having a strong Google My Business profile would mean ranking for the local map pack—this is a collection of three businesses that appear at the top of the SERP when someone searches for a local business. This is specifically important for mobile users who are looking for businesses “near me” and are ready to visit a local shop.
To increase your chances of appearing in the map pack, as well as ranking higher in organic search results, it’s important to optimize your Google My Business listing.
How Google My Business (GMB) Works?
GMB works by giving businesses a platform to manage how they appear on both Google Maps and Search. When potential customers in your area search for businesses like yours, your GMB listing will appear in the search results.
Google My Business is made up of 3 parts:
- Info: This is where you can add your business name, address, phone number, website, hours, etc.
- Photos: You can add photos of your business, products, or services.
- Reviews: Customers can leave reviews of your business on your GMB listing.
To make the most of your GMB listing, it’s important to add as much relevant information as possible and encourage customers to leave reviews. The more information you can provide, the better your chance of ranking higher in search results.
It’s also important to encourage customers to leave reviews on your Google My Business listing. Positive reviews not only improve your chances of ranking higher in search results but also build trust and credibility with potential customers.
How We Helped Our Client Gain 32K Search Views on Google My Business Using Automotive SEO
To help our Temecula auto repair client gain more visibility on Google My Business, we started by optimizing their listing. This included adding relevant information about their business, such as their hours of operation, website, and phone number. We also added photos of their business, products, and services.
What other people don’t realize is that you can also use GMB like how one would use a social media platform. GMB has a post feature wherein you can publish blog articles, announcements, events, and even product promotions. This is a great way to keep your customers updated on what’s new with your business, as well as drive traffic to your website.
To help this client move up for target keywords, we’ve utilized this feature and created a content calendar. We made sure that the posts we wrote were optimized for SEO and relevant to their target keywords. In addition, we also included calls-to-action in our posts to encourage customers to visit their website or call their shop.
The results speak for themselves. In the last 90 days, our client has gained 32K search views on Google My Business and 386 customer actions (phone calls, website clicks, etc.).
In the second quarter of the year 2022, their business profile views reached 5,387. Their profile was also shown to over 1,000 searches in SERPs for transactional and commercial keywords such as “oil change”, “oil change near me”, “mechanic”, and “auto repair”.
Calls also increased by 7% during the second quarter of this year versus the previous year.
Local SEO Services by Public Ad Agency
At Public, we care about local small businesses and their organic growth. We understand the struggles of local businesses competing against big corporations. That’s why we empower them with digital marketing services that would help them level up the playing field.
Our local SEO services and automotive SEO services can help your business rank higher in search results, as well as gain more visibility on Google My Business. We can help you optimize your listing and create GMB posts that are optimized for SEO and relevant to your target keywords.
We specialize in local SEO and can help you optimize your Google My Business listing to improve your chances of ranking higher in search results. We can also help you create and publish GMB posts that are optimized for SEO and relevant to your target keywords.
To learn more about our local SEO or automotive SEO services, please contact us today.