Successful branding helps you gain customers as well as retain them. Of course, we can’t discount the fact that you need to keep your buyers satisfied with your services and products. However, with great branding, consumers can have a better understanding of your business, your story, what makes you unique, and how you relate to their story and solutions you can provide them with.
Your branding should remain consistent, from your print outs to your digital campaigns. With most businesses going online, if you don’t have a website, you’re missing out on a lot of opportunities. Your website is your forefront representative to your digital audience. That’s why it’s important that you create a lasting impression with a branding strategy that makes an impact.
If you are new to the online world or you’re planning to revamp your website, here are several tips on how web design can help build a brand suitable for your audience.
Choosing the Right Color
The most crucial part of branding is choosing the right colors. Colors can evoke the subconscious and emotions of your target audience. For example, the color green has always been associated with the environment or health related material. Green also invokes the feeling of calmness which is why many hospital walls are now painted with pale green.
Black, on the other hand, is associated with luxury. Brands like Louis Vuitton and Rolex are known for using this color excessively. Orange is less suitable for serious brands as it is associated with youthful energy.
Find out what colors help you build excitement or interest when people see your brand. If you’re targeting an international market, consider that various cultures may have a different interpretation of the same colors.
Make Your Personality Shine
Brands with human-like attributions are more favored since people can identify with them. Psychologists call it anthropomorphism.
Twitter’s little blue bird is a good example. Once people see this icon, they automatically think of Twitter. A brand with human-like familiarity is easier to recall.
What Do You Want Your Audience Feel?
Integrating the latest designs on your website won’t give you much if it wouldn’t give your audience the experience they are expecting from using your website. To make your brand popular, associate it with pleasant emotions. Use colors that elicit a positive vibe along with high resolution images that capture this feeling.
Keep the Design Consistent
Consistency is the key. Brands are successful because people can easily remember them. To achieve that, you need to be consistent. In every page, make sure you use the same formatting, colors, graphics, emotions, and personality. Your site should display uniformity in all aspects.
This also means making your website perform better. Since you’re reusing graphics throughout, this helps improve your site’s speed. Returning visitors should find it easier to access your site since they have it stored in their browser’s cache.
Display Your Logo Properly
You can get as creative as you want with designing your logo. However, there’s only one place it should be located – the upper left corner of your website’s banner since that’s where people look for it. Make sure it’s linked back to the homepage so it’s easier to navigate back while in your internal pages.
Make sure the logo is big enough to get noticed by your visitors.
Use Appropriate Voice
Your tone or ‘voice’ should support your brand’s personality, values, and emotions while also considering your audience demographic. If you’re targeting millennials, you can go a little bit informal. If you’re targeting stock market investors, a formal tone is more appropriate.
If you’re going to say the same message to different audiences, don’t change what you say but say it in a tone that your audience would respond to. You can use both formal and informal words to convey the same meaning, you just need to change how you say it.
By using different tones, you can convey your brand’s message to the correct audience.
What’s Your Value Proposition?
Your site’s first time visitors would probably have a couple of questions in mind like: what products and services are you offering? What solutions can you provide to my problems? This is where you present your value proposition.
A value proposition is a short statement (or your slogan) that should be easily seen on your website. It should be placed in the upper part of your webpage preferably after the logo and the navigation bar.
You only have a few seconds to make an impression so make sure your value proposition is short, clear, concise, and answers the question what and why.
Build Your Brand by Being Unique
Your brand’s personality and voice wouldn’t matter if your website looks exactly like your competitor’s. Customers should be able to distinguish your website from others. It may take a little more effort but it will pay off since your visitors are more likely to remember you and buy from you again.
In the face of fierce competition, having a well thought out brand web design will get you noticed. Build your brand by following these tips or contact us at Public Advertising Agency and get a head start from your competitors.