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Branding
How to Build a Brand Persona

How to Build a Brand Persona

Building a brand identity is not as simple as creating a logo. It takes time and research to understand not just your target audience but also your brand, its history, and the people behind it. Though many companies have improved their brand identities in order to...

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10 Tips for how to Create a Tagline

10 Tips for how to Create a Tagline

Taglines are short and memorable phrases used in marketing campaigns that capture the brand essence, personality, and positioning of a business. The goal to create a tagline is to leave a positive brand impression to your target audience. The term  “tagline” is...

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How to Analyze Brand Identity

How to Analyze Brand Identity

As we’ve said before, it is crucial to understand how to analyze brand identity before stretching it and trying to reach a different audience. A brand identity is more than a company’s logo slapped onto some items. Marty Neumeier stated that brand identity is the...

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Creating a Powerful Brand Identity in 2021

Creating a Powerful Brand Identity in 2021

Creating a strong and powerful brand identity does not happen overnight. Merely selecting a couple of main colors and slapping a logo onto your products is not branding. You need critical thinking, research, and creativity to effectively portray your brand to your...

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Brand Design Trends Inspiring 2021

Brand Design Trends Inspiring 2021

The events of 2020 have tremendously changed the playing field for most (if not all) businesses. It is safe to say that brands have yet to explore design risks this year and branding design trends would most likely be a continuation of what was “it” last year. Old...

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Digital Branding for Business

Digital Branding for Business

Whether you are running a local business, online store, or a corporation, having a strong brand identity is important. From logo design to fonts used in marketing collaterals, to your values and mission and vision, all of these elements come together to form your...

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