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Different Types Of Digital Ads That Impact Your ROI

by | Sep 16, 2022 | Digital Marketing, Uncategorized

Digital ads are one of the most effective ways to reach your target audience and improve your ROI. However, with so many different types of digital ads out there, it can be tough to know which ones will work best for your business.

The world has changed, and the way businesses engage their customers has as well. Traditional marketing has taken a backseat in order to make room for a new face. With the internet, the playing field has been leveled, and marketing has changed dramatically. Businesses of all sizes have had to adapt their strategies in order to stay ahead of the curve and remain relevant in an ever-changing digital landscape.

One of the most impactful changes that businesses have made is the shift from traditional marketing techniques to digital marketing. By utilizing various digital channels, businesses are able to reach a larger audience more effectively and efficiently. Additionally, digital marketing allows businesses to track data and analytics in order to better understand their target market and create campaigns that are tailored specifically for them.

While there are many advantages to utilizing digital marketing, it’s important to remember that not all digital marketing strategies are created equal. Different types of digital marketing campaigns can have different levels of impact on your business, so it’s important to choose the right strategy for your specific goals.

Digital ads are just one of the ways businesses can market themselves online. In order to maximize your ROI, it’s important to choose the right type of digital ad for your business. To help you make the most of your digital marketing budget, we’ve put together a list of the different types of digital ads and how they can impact your business goals.

 

What is a Digital Ad?

Digital advertising is a form of marketing through the internet, such as websites, streaming content, and other online platforms. Digital ads may be text, picture, audio, and video. They can assist you in achieving a wide range of commercial objectives across the marketing funnel from brand recognition to consumer interaction to producing new items and increasing repeat purchases.

In comparison to traditional channels such as magazines, billboards, and direct mail, digital advertising is relatively young. The change in advertising isn’t just about what the advertisements look like or where they’re displayed; it’s also about how they’re constructed, offered, and measured.

Since digital ads are measurable compared to traditional, marketers use click-through rates (CTRs), conversion rates, and cost per acquisition (CPA) to show the success of their ad campaign. Analytics data can also help marketers decide where to place their ads, how much to spend on each ad, and what type of ad is most effective for their product or service.

 

How Do Digital Ads Impact ROI?

Digital ads can have a major impact on your ROI. By reaching a larger audience and making it easier to track data and analytics, digital ads can help you save money while still delivering results.

When done correctly, digital ads can help you:

  • Generate leads and sales: By targeting your ads to people who are most likely to be interested in your product or service, you can generate more leads and sales.
  • Increase brand awareness and recognition: Digital ads can help you reach a larger audience, which can increase brand awareness and recognition.
  • Improve customer engagement: Digital ads can help you improve customer engagement by providing relevant, targeted content.
  • Save money: Digital ads are often more cost effective than traditional marketing techniques, so you can save money while still delivering results.

Generally, for every $1 spent on marketing, the goal is to make $5 in return (5:1 ratio). If an organization can bring in 10x what they put in, that’s considered exceptional ROI. Anything below a 2:1 ratio isn’t worth it because more often than not, organizations will just break even.

Costs and overhead that are lower than 50% of the sales price may result in smaller profits. Because each business is unique, it’s vital to consider the different overhead costs, margins, and sector specifics and standards that differentiate it from others.

Different Types of Digital Ads

There are a variety of digital ads you can use to reach your target audience. The type of ad you choose will depend on your business goals and the platforms you’re using to reach your audience.

Some of the most common types of digital ads include:

 

Display ads

Display ads are banners or images that appear on websites, apps, or social media platforms. They can be static or animated, and they’re usually clickable so that users can be directed to a landing page or website.

A good example of a display ad is an ad for a product that appears on a website. The ad might include an image of the product, along with a headline, description, and call to action (CTA).

 

Search ads

Search ads are text-based ads that appear on search engine results pages (SERPs) when someone searches for a keyword or phrase related to your product or service.

Search ads are usually clickable so that users can be directed to your website. They can also include images, videos, or other forms of media.

An example of a search ad is one that appears on SERPs when someone searches for a certain service. For example, if you’re looking for  “hotels in New York City” on Google, you can expect to see ads for hotels at the top of the results page.

 

Social media ads

Social media ads are advertisements that appear on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. They can be static or animated, and they usually include images, videos, or other forms of media.

Social media ads are usually clickable so that users can be directed to your website or landing page. They can also include a CTA, such as “Learn More” or “Sign Up.”

On Facebook, you can create different types of ads, including:

  • Carousel ads: A carousel ad is a type of Facebook ad that includes a series of images or videos that users can swipe through. They’re typically used to showcase multiple products or services.
  • Collection ads: A collection ad is a type of Facebook ad that includes a main image or video, along with a series of smaller images or videos. They’re typically used to showcase products or services in more detail.
  • Poll ads:  A poll ad is a type of Facebook ad that includes a question for users to answer. They’re typically used to collect feedback from customers or to gauge interest in a product or service.
  • Slideshow ads:  A slideshow ad is a type of Facebook ad that includes a series of images that play automatically, like a video. They’re typically used to showcase products or services in a concise and digestible format.
  • Dynamic ads:  Dynamic ads are a type of Facebook ad that’s personalized for each user. They’re generated based on the user’s interests and past interactions with your business.
  • Messenger ads: Messenger ads are a type of Facebook ad that appears in the messenger app. They can include images, videos, or other forms of media.
  • Stories ads: Stories ads are a type of Facebook ad that appears in the Stories feature. They can include images, videos, or other forms of media.
  • Augmented reality ads: Augmented reality ads are a type of Facebook ad that uses augmented reality to bring products or services to life.
  • Lead ads: A lead ad is a type of Facebook ad that allows users to sign up for your product or service without leaving Facebook. They’re typically used to generate leads for sales and marketing purposes.

On Instagram, you can create nine types of ads:

  • Image ads: An image ad is a type of Instagram ad that includes a static image. They can be used to showcase products or services in a visually appealing way.
  • Video ads: A video ad is a type of Instagram ad that includes a video. They can be used to showcase products or services in a more engaging way.
  • Stories ads: A story ad is a type of Instagram ad that appears in between users’ stories. They can be used to promote products or services in a more creative and visually appealing way.
  • Carousel ads: A carousel ad is a type of Instagram ad that includes a series of images or videos that users can swipe through. They’re typically used to showcase multiple products or services.
  • Collection ads: A collection ad is a type of Instagram ad that includes a main image or video, along with a series of smaller images or videos. They’re typically used to showcase products or services in more detail.
  • Explore ads: An explore ad is a type of Instagram ad that appears in the Explore feed. They can be used to promote products or services in a more discoverable way.
  • IGTV ads: An IGTV ad is a type of Instagram ad that appears in the IGTV app. They can be used to promote products or services in a more engaging way.
  • Shopping ads: A shopping ad is a type of Instagram ad that includes product images and prices. They can be used to showcase products or services in a more shoppable way.
  • Reels ads: A reel ad is a type of Instagram ad that appears in between users’ reels. They can be used to promote products or services in a more creative and visually appealing way.

Twitter also has its own  advertising platform, which offers three types of ads:

  • Promoted tweets: A promoted tweet is a type of Twitter ad that includes a tweet that you’ve already sent out. They can be used to promote your tweets to a wider audience.
  • Promoted accounts: A promoted account is a type of Twitter ad that includes your Twitter profile. They can be used to promote your account to a wider audience.
  • Promoted trends: A promoted trend is a type of Twitter ad that includes a trending topic. They can be used to promote your brand or product to a wider audience.

TikTok offers five types of ads:

  • In-feed ads: An in-feed ad is a type of TikTok ad that appears in between users’ videos. They can be used to promote products or services in a more creative and visually appealing way.
  • Branded Hashtag Challenge Ads: A hashtag challenge ad is a type of TikTok ad that includes a call-to-action (CTA) for users to participate in a hashtag challenge. They can be used to promote your brand or product in a more interactive way.
  • Spark Ads: A spark ad is a type of TikTok ad that appears in between users’ videos. They can be used to promote products or services in a more creative and visually appealing way.
  • TopView Ads: A TopView ad is a type of TikTok ad that appears at the top of the app when users open it. They can be used to promote your brand or product to a wider audience.
  • Brand Takeovers: A brand takeover is a type of TikTok ad that takes over the entire app for a period of time. They can be used to promote your brand or product to a wide audience in a very impactful way.

 

Video ads

Video ads are advertisements that appear before, during, or after a video. They can be static or animated, and they’re usually clickable so that users can be directed to your website or landing page.

YouTube’s advertising platform, Google Ads, offers two types of video ads:

  • TrueView ads: TrueView ads are skippable video ads that appear before, during, or after a YouTube video. They can be used to promote your products or services in a more engaging way.
  • Non-skippable video ads: Non-skippable video ads are video ads that cannot be skipped by users. They can be used to promote your products or services in a more forceful way.

Facebook’s advertising platform also offers two types of video ads:

  • In-stream video ads: In-stream video ads are video ads that appear before, during, or after a Facebook video. They can be used to promote your products or services in a more engaging way.
  • Instant Experience video ads: Instant Experience video ads are video ads that appear in between users’ stories. They can be used to promote your products or services in a more creative and visually appealing way.

 

Native ads

Native ads are advertisements that blend in with the content on a website, app, or social media platform. They can be static or animated, and they’re usually clickable so that users can be directed to your website or landing page.

An ad for a new product that appears on a blog post about the best new products is an excellent example of a native ad. The ad may include an image or video of the product, as well as a headline, description, and call to action.

 

Best Digital Ads Tools

Probably the best advantage of doing digital ads is the number of tools available to measure and track your ads’ performance. Here are some of the  best ones:

Best SEM Tools

  • Google Ads: Google Ads is a tool that allows you to create and track your ads on Google’s various platforms, including search, display, video, and shopping.
  • Bing Ads: Bing Ads is a tool that allows you to create and track your ads on Bing’s various platforms, including search, display, video, and shopping.
  • SEMRush:  SEMRush is a tool that allows you to research your competition, track your ads’ performance, and find new opportunities for growth.
  • Google Keyword Planner:  The Google Keyword Planner is a tool that allows you to research keywords, create keyword lists, and get ideas for new ad campaigns.
  • SpyFu:  SpyFu is a tool that allows you to research your competition, track your ads’ performance, and find new opportunities for growth.
  • DataFeedWatch:  DataFeedWatch is a tool that allows you to optimize your product data feeds for better performance on shopping platforms.
  • WordStream:   WordStream is a tool that allows you to research keywords, create keyword lists, and get ideas for new ad campaigns.
  • Optmyzr:  Optmyzr is a tool that allows you to optimize your Google Ads campaigns for better performance.
  • HubSpot’s Ad Tracking Software: HubSpot’s Ad Tracking Software allows you to track the performance of your ads across all your channels in one place.
  • Google Ads Editor: The Google Ads Editor is a tool that allows you to manage your Google Ads campaigns.
  • Moat: Moat is a tool that allows you to track the performance of your display and video ads.
  • PPC Protect: PPC Protect is a tool that allows you to protect your ads from click fraud.
  • Unbounce:  Unbounce is a tool that allows you to create and track your landing pages.

 

Best Social Media Ads Tools

  • Facebook Ads Manager App:  The Facebook Ads Manager App allows you to create and track your Facebook ads.
  • Twitter Ads: Twitter Ads is a tool that allows you to create and track your ads on Twitter.
  • LinkedIn Advertising Solutions: LinkedIn Advertising Solutions is a tool that allows you to create and track your LinkedIn ads.
  • Pinterest Ads Manager: The Pinterest Ads Manager is a tool that allows you to create and track your Pinterest ads.
  • Photoslurp:  Photoslurp is a tool that allows you to create and track your product photos on Instagram.
  • Ad Espresso’s Facebook Ads Compass:  Ad Espresso’s Facebook Ads Compass allows you to track the performance of your Facebook ads.
  • Hootsuite Insights: Hootsuite Insights is a tool that allows you to track your social media analytics.
  • Easy Inspire:  Easy Inspire is a tool that allows you to create and track your ads on Facebook,
  • Quuu Promote: Quuu Promote is a tool that allows you to create and track your content on social media.
  • SoGro: SoGro is a tool that allows you to create and track your ads on Snapchat.
  • Alchemy: Alchemy is a tool that allows you to create and track your Facebook video ads.
  • Qwaya: Qwaya is a tool that allows you to create and track your Facebook ad campaigns.
  • Facebook Exclusion Targeting:  Facebook Exclusion Targeting is a tool that allows you to target your ads to people who have not interacted with your brand before.

 

Best Display Ads Tools

  • AdRoll: AdRoll is a tool that allows you to create and track your display ads.
  • Google Display Network: The Google Display Network is a tool that allows you to create and track your display ads.
  • Bing Ads Display Advertising: Bing Ads Display Advertising is a tool that allows you to create and track your Bing Ads display campaigns.
  • Canva: Canva is a tool that allows you to create custom designs for your display ads.
  • Adobe Photoshop: Adobe Photoshop is a tool that allows you to create custom designs for your display ads.

 

In a Nutshell

If you want quick wins and see immediate results from your digital marketing campaigns, then focus on writing great copy and using the best ad tools. If you want to generate long-term results and build a sustainable online business, then focus on creating helpful content and using the best display ads tools.

No matter what you focus on, always track your progress so you can see what’s working and what isn’t. And last but not least, have fun! Digital marketing is a creative field, so make sure you enjoy the process.

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