Believe it or not, contractors are one of the few kinds of businesses that can benefit from SEO more than anyone else. Contractors are often local-based, and they depend on customers who are located in close proximity. This makes it important to get good visibility through local SEO efforts, as well as have a website that is properly optimized for better rankings with major search engines.
In this article, we’ll go over the essentials of SEO for contractors and how to easily implement them into your marketing strategy.
What is the Importance of SEO for Contractors?
Search Engine Optimization (SEO) is essential for contractors in today’s digital age. As more and more people turn to the internet to find products and services, contractors must take advantage of SEO to ensure that their website is ranking high on search engines like Google and Bing.
SEO for contractors is important because it can help your website get found by more potential customers who are looking for contractors in their area. It also helps to create trust with potential customers by showing them that you are a legitimate contractor and that your services are worth considering.
Here are some of the benefits of SEO for contractors:
Increased Visibility and Reach
One of the biggest benefits of SEO for contractors is increased visibility and reach. With the majority of consumers turning to the internet to find products and services, it is critical that contractors have a strong online presence. When contractors make the effort to optimize their websites for search engines, they can expand their reach and draw in even more leads. Unlocking greater visibility will help to open up a plethora of opportunities – getting them closer than ever before to achieving success.
For example, a contractor specializing in home renovations is facing stiff competition in their local market. An effective SEO strategy can provide contractors with increased visibility, enabling them to reach a broader audience.
By incorporating relevant keywords such as “home renovations” and “local contractor”, their website will rank higher on search engines which makes it simpler for potential customers to locate the needed information. Not only that, but this approach also boosts lead generation and conversion rates, allowing businesses to increase profits while growing their client base.
Improved User Experience
SEO can improve the user experience on a contractor’s website by making it easier to navigate and find the information that potential customers are looking for. Contractors who use targeted keywords and phrases relevant to their business can ensure higher website traffic and that the content is useful to potential customers. This, in turn, will result in more leads and conversions.
Better Conversion Rates
SEO can improve conversion rates by increasing the visibility of a contractor’s website and making it easier for potential customers to find and engage with the content. With a higher ranking on search engines, contractors can attract more qualified leads and improve the chances of making a sale.
Cost-Effective Marketing Strategy
SEO is a cost-effective marketing strategy for contractors as it provides a long-term return on investment. Unlike other forms of advertising, such as paid search or display ads, SEO provides a steady stream of traffic over time without the need for ongoing investment. This makes it an ideal marketing strategy for small businesses and contractors who have a limited marketing budget.
By making a few simple changes to their website and implementing an effective SEO strategy, contractors can improve their online presence, attract more leads, and boost conversions – all without breaking the bank.
What are the Basics of SEO for Contractors?
For any general contractor, there are four main components of site SEO that should be given priority. These include:
Keyword research is the foundation of every SEO campaign. Without a good sense of which keywords to target, your website’s content won’t reach its full potential regardless of how well it’s written.
To find the right keywords, start by brainstorming a list of terms and phrases that potential customers might use to find your business online. The key here is to focus on user intent. Instead of targeting single-word queries like contractors, try to target phrases like “local contractors in my area” and “home renovation services near me”. If you do specialize services, you can focus on long tail keywords such as bathroom renovation + location or deck builders + city.
Once you have a list of relevant keywords, the next step is to get an idea of how competitive they are. Take a look at the search engine results pages (SERPs) and see which sites are already ranking for these terms. If there are larger, well-established websites in the top positions, it might be difficult to outrank them. In this case, you may need to focus on targeting long-tail keywords or regional variations of your primary keywords to have a chance of appearing at the top of the SERPs.
Crafting the perfect content is key to executing any contractor’s successful SEO strategy. As Google turns more to websites with substantial content, it’s important that your website has relevant and useful content in order to rank well on search engine results pages.
Content includes, but isn’t limited to, your website page copy, blog posts, unique landing pages, and social media updates.
Some examples of content that contractors can write and publish include:
- In-depth guides on topics related to their business, such as home renovations or local contracting
- How-to articles that provide step-by-step instructions for completing specific tasks
- Lists of resources that potential customers can use, such as a list of contractors in their area
Great content means more than just having well-written, keyword-rich copy. It’s also important to make sure your content is organized, easy to read, and visually appealing. Use plenty of formatting features like subheadings, bullet points, and bolded text to break up the page and make it easier for users to skim. You should also include visuals like images and videos to help illustrate your points.
Answer as many questions as you can, as this will help to engage and inform potential customers. Most successful and helpful content pieces will include substantial information that provides a solution to a user’s pain point. Not only does this help your website’s SEO, but it also helps to create loyalty and trust in your brand.
Technical and On-page SEO
Promoting and marketing your website across the internet wouldn’t be lucrative if you don’t have a sound foundation in place. You need to ensure that your website is properly optimized for SEO. This means making sure your site is fast, secure, and easy to navigate.
Technical SEO is all about the back end of your website, such as how it’s structured, loaded times, indexing rate, and crawlability. On-page SEO, on the other hand, focuses on different elements within individual pages and posts on your site that are important for search engine rankings, such as page titles, meta descriptions, and headings.
Ensuring that your website is technically sound will help ensure that search engine crawlers can easily access and understand your content. This is one of the most important factors for SEO success, as it allows search engines to properly index your site and rank it accordingly. It’s also an important part of building trust with both search engines and potential customers.
Technical and On-page SEO Checklist
- Improve your site’s loading time
- Ensure that all pages are easily crawlable and indexed by search engines
- Use appropriate page titles, meta descriptions, and headings
- Optimize images with alt tags
- Utilize a sitemap to help search engines understand the structure of your website
- Make sure your URL structure is user-friendly and search engine friendly
- Use canonical tags to avoid duplicate content issues
- Ensure that all links are properly working, with no broken pages or 404 errors
- Implement SSL/HTTPS security on your website.
- Use schema markup to provide search engines with additional context about your website.
- Use 301 redirects whenever you make changes to the URL structure of your website.
- Make sure your website is mobile-friendly and accessible.
Local SEO is a must for any contractor who wants to appear in search results. Local SEO helps connect your website to local customers by optimizing your website for keywords related to your business and physical location.
Start by claiming your Google Business Profile—this is Google’s directory for local business listings. Optimizing your Google Business Profile can help you appear in the Local Map Pack. The local map pack is a special section of Google search results that displays three local businesses. This section appears for searches related to businesses in a given area, such as “contractors near me” or “plumbers in Los Angeles.”
To optimize your Google Business Profile, make sure to include relevant keywords in your business name, category, and description. You should also add as many photos as possible, as well as your business hours, website URL, and contact information. You can also publish posts to your profile to engage with potential customers.
You should also create listings on other local directories, such as Yelp and Yellow Pages. Similar to your Google Business Profile, make sure that the information you provide is accurate and up-to-date. You can also encourage customers to leave reviews on these websites, as this will help boost your SEO rankings.
You should also create content related to your business and local area, such as blog posts about the city you are located in or customer reviews from clients within the area. This can help show search engines that you are legitimate and trustworthy, which will increase your chances of appearing in search results. Finally, include local keywords in your content, such as the city or state you are located in, to help search engine crawlers understand that your website is relevant to local users.
By utilizing both technical and on-page SEO techniques, as well as local SEO strategies, you can increase your visibility in search results and attract more customers to your business. With a little bit of work and dedication, you can ensure that your website is properly optimized for maximum SEO success.
In a Nutshell
With the world going digital, contractors need to establish their presence where their potential customers are —online. An effective SEO strategy can help you increase your visibility in search results and attract more customers to your business. Technical and on-page SEO techniques, as well as local SEO strategies, are important for improving your website’s chances of ranking high in search engine results pages.
At Public Advertising Agency, we specialize in helping contractors optimize their websites for maximum SEO success. With our help, you can rest assured that your website is properly structured and optimized to reach the highest rankings in search results. Holler at us today!