Public Interest

Social Media Marketing

by | Jan 25, 2019 | Digital Marketing

Importance of Social Media Marketing

Some people usually ask how social media can impact their business. First of all, let me just say that it has a BIG effect on your business. Here are some of the reasons why you should keep social media on the radar when you’re doing marketing

Brand Awareness

Over 91% marketers claim that their social marketing efforts increased brand visibility and user experience. Having a social media page for your brand will benefit your business and can produce a wide audience given that there are 214 million users on Facebook in the United States alone.

Engagement & Brand Loyalty

Social Channels allow you to interact directly with your customers. That’s why it’s really important that you monitor your social media networks regularly. Whether it be a bad or good feedback, you should be able to address them in a way that makes the customer feel important – that their feedback is recognized. Thank them when they purchase something, reply to their posts when your page is tagged or put on hashtag. This will make the audience trust your brand. You should always care for your audience because they will be your endorsers and will in turn attract new customers.

Increase Website Traffic

Sharing your blog post links on social media enables your customers to click through to your website. Always make sure that the content you post on social media are quality and are valuable to your audience to increase the possibility of inbound traffic to your site.

Promoting on a budget

Where else can you see a platform where you get to promote your business for free?

Create a quality post and when it goes viral, it can get you the same attention you get for paying air time on TV. Make sure to create a content strategy that will attract your target audience.

Social Media aides in SEO

Many people are unaware that social media helps in making your page rank higher. While you’re building a community on social media, you’re also increasing your website traffic. And with consistent interactions with your audience, or the more posts you have, the more these items get indexed by search engine spiders which will help increase your ranking on search engines.


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