Spring Cleaning Your Website: SEO Audit, Content Upcycle & Elbow Grease

It’s Spring time!  Longer days and warmer weather.  We’re all familiar with the term “Spring cleaning”.  We usually mean that to go through our garage or clean out our closets.  Do you really need that sweater from highschool with the stain that doesn’t fit anymore?  That same sentiment can be applied to our websites.

When’s the last time you went through your site to find old blogs that really aren’t so relevant anymore?  Have you checked your links to see if they are broken? Should you throw them out or upcycle them into something newer, better, fresher?  If you put in the effort, you can transform that tired, dusty site into a shiny, uncluttered site.

Deep Drive Into A SEO Audit

The first thing you want to do is run an SEO audit.  You should run one at least every 6 months. This will tell you if you have any meta, image or link issues and if you have broken links.  There are some free SEO audit tools out there that will work just fine. (We like the simplicity of the paid service Raven Tools along with their SEO reporting.)  Before blindly fixing these issues, check to make sure they are relevant.  If you have image of a laptop from 1999, you may want to think about a new picture.

Clean Up Your Library

Speaking of pictures, take a look at your media library to determine if you should update any of your photos.  This gives you an opportunity to create some great image alt texts. A few years ago you may have had “Picture of <keyword>, descriptive <keyword>, find a <keyword>”.  SEO has changed and so should your alt texts. Update any meta titles and descriptions that need to conform to new optimal SEO tactics.

Then go through your content. Make sure all promotions, statistics, claims are up to date.  You may want to add a new accomplishment to your About Us page. Read through your blog articles.  A great tactic is to recycle an older blog to incorporate fresher information and reflect your growing knowledge in your field.  Sometimes you can find a hidden gem in the back of your closet that you can spruce up with new blazer. You know what I’m talking about, vintage band tee.

Job Well Done

It may seem like a lot of work and it can be, but it will sure to be rewarding. You might not make any money with a garage sale, but you’ll feel tidier, have pride in your work and see increased organic search traffic. So push up your sleeves and get to cleaning!

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