Public Interest

What does a branding agency do?

by | Feb 18, 2022 | Branding

Branding has become more important now than ever before, especially with social media and mobile devices. As the digital market size grows, and opportunities arise outside your local area, the more competitive brands become. If you don’t have a brand strategy to make your business stand out, you won’t be able to cut through the noise. 

By definition, branding is the art of marketing a product or service with a consistent, unique message to potential customers. 

That’s where a branding agency can step in to help you create a unique brand that resonates with your target audience. Having a dedicated team up your alley will definitely help accelerate your growth.


What is branding and what does a branding agency do specifically?

A branding agency, like us at Public Advertising Agency, is more involved than your average marketing firm because we focus on telling your story. We are experts in coming up with the perfect name, logo, catchphrase, and design style that resonates with your brand’s personality.

We can also help you with website design, social media marketing, and print advertisements. Types of branding we provide include:

  • Packaging design (namely product labeling) that is consistent across all platforms
  • Creating your brand guide – Logo, color scheme, and typography 
  • Creating your catchphrase or slogan 
  • Web design for online presence (including email marketing)

The market is more crowded now than ever. It’s important for businesses to have that competitive edge and leave a lasting impression on potential customers. If your business doesn’t have a clear message that resonates with your target audience, you won’t be able to gain their trust or convince them that your company is the best at what it does. 

Having a dedicated agency to work with you will help create a unique brand that can establish your business as an industry leader and keep customers coming back for more.

In the past years, we’ve worked with several private and government agencies in developing a powerful branding strategy. 

One of the projects we are most proud of is with Ontario International Airport – an airport two miles east of downtown Ontario, in San Bernardino County, California. The airport serves the Inland Empire and the Orange County areas in Southern California. 

Ontario International Airport filming department’s objective is to attract location managers and scouts to recognize ONT as a filming location of choice. The project involved creating a new brand, updating marketing collaterals, print design and environmental graphics, as well as event marketing. With the help of our design and marketing team, we’ve created a new brand guide for Ontario International Airport to help drive potential location scouts to the film website and/or call for booking with their 10% voucher.

While branding is something you can do on your own, having a branding agency working with you can save you valuable time and resources. Much like our team at Public Advertising Agency, we are backed with years of experience using various marketing mediums to help you create a successful marketing campaign from start to finish.  


How can a branding agency help your business grow and succeed?

Branding agencies can help your business grow and succeed by creating a unique, captivating brand that will resonate with customers. 

Many companies fail because they don’t have a solid branding plan in place. Consistency is the key to building a strong brand image. According to statistics, presenting a brand consistently across all platforms can increase revenue by up to 23%

While every marketing channel has its own unique selling point and tone, riding on what’s trending is not the smartest move.  That is the easiest way to lose your identity. 

To build a strong brand identity, you have to stay true to yourselves. People trust people. 89% of shoppers stay loyal to brands that share their values. They will trust your brand once they know who you are, what you believe in and why you’re doing it. 

With having a branding partner to work with, you can count on having a dedicated team focused on creating the perfect image for you across all platforms. 


What should you look for when choosing a branding agency to work with?

When choosing a branding agency, you should look for one that has more than just marketing experts. You want to find team members that are creative and focus on storytelling.

Our team is made up of experts in various areas, including print design, graphic design, web design and social media managers – all critical roles in creating and maintaining a successful brand. 

The dynamic of Public Advertising Agency is pretty straightforward – we are focused on making our clients look good! We want to build an effective strategy for your business that gives you the sound footing it needs to succeed in today’s competitive market. 


What should you expect from the process overall?

Expect to work with professionals at every step. From your first contact, clients should expect to be listened to and taken seriously by the team. We will walk you through the process of creating a powerful brand that sets you apart from competition in your field.

Our role is to guide you throughout the process and ensure you have a strategic branding plan in place. Once the process begins, clients should expect to be involved with every step – from brainstorming ideas to voting on final designs.

We don’t want you to feel like you are in this alone; our team is there for you every step of the way! Our job is to ensure that your brand has a positive impact and will drive your business forward.


Need some inspiration? Have a quick chat with our team. Holler at us by dropping us an email at



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