It’s important for a business to have a brand that entices people to become customers. With the power of the Internet, you can make your brand attract potential web visitors through various ways with digital brand marketing. The key is being able to communicate your brand online and tell a story that people can relate to.
This is not just run-of-the-mill digital marketing. Peddling content is one thing, but marketing a digital brand is an artform unto itself. For those who may not have that good of an idea about it yet, here is a quick and dirty guide to digital brand marketing.
Building a Digital Brand
A digital brand is how your business is visually represented through your website, social media, videos, apps, and more. It’s all your digital marketing boiled down to a visual representation that makes your audience recall your business. The brand aims to make the business memorable and reliable.
Digital marketing alone is all about finding and attracting new customers and generating sales. It’s mostly about the numbers and statistics, and it’s a smart thing to focus on tangible results.
But digital brand marketing is another thing altogether. It’s more about the intangible things that make the brand great for customers over the long run. While digital marketing seeks to boost sales at the moment, a digital brand is meant to inspire recognition and loyalty for the long term.
It also helps a business be more identifiable and relatable when you become a brand that’s trusted by loyal customers. Therefore, your digital marketing should include your branding in its main priorities. With how businesses are now diverse and numerous, you want to be something people can judge to be good as soon as first impressions set in.
Digital Strategies to Increase Brand Awareness
About 95% of marketers know how important multichannel marketing is for targeting, but only 73% actually implement a multichannel strategy in their marketing. Having a strong digital brand allows you to thrive in whatever online platform you choose to market your business in.
You can have online ads, search engine ads, chat marketing, social media marketing, and so on to stack the deck in your favor. You can have a single brand message promoted across different platforms to bring different types of customers to your business, and yet still make it personalized for each and every one of them.
You have various means to hone in on your target audience. For instance, hashtags are not only a feature you can use for utility, but also for branding as you can use hashtags that are either trendy and essentially your own. They increase your brand’s visibility in social media and make your posts aim for specific audiences.
Tammy Duggan-Herd, the director of marketing at Campaign Creators, reported a tremendous 744% increase in organic traffic within 12 months after implementing audience targeting.
Sense of Community
Having a robust digital brand brings your customers into your business and fosters relationships with them, making them feel like they’re a part of your community. That also means having direct means of communication with them through all your online channels. It’s not enough to sell them products and services. You should make them feel like they truly belong.
Boost Your Customer Lifetime Value
By connecting with your customers, you can make them feel more at home with your brand, thus making it more likely for them to buy your products and services. That also increases the customer lifetime value (CLV), which can then become the backbone of your business.
Attracting tons of new customers is good, but making them loyal to your brand is what will truly help you grow. Even just a 5% boost in customer retention can yield a 25% increase in profits.
Digital Brand Design
The logo represents the brand in a single image that’s meant to match the personality and values of the business, industry, and target audience. It must be memorable, impressionable, and fairly simple. It should look good in all sizes and must only take a glance to remember it.
When created and finalized, it can then be placed in all brand materials, including letterheads, business cards, advertisements, social media profile pictures, and so on. Creating it alongside the brand name is the step towards forming a digital brand.
When someone looks at your brand, they must be able to understand right then and there what you’re trying to say. It must tell them in a moment’s notice why they should buy from your business.
Brand messaging tells them what you’re about, whether you sell the best products in your niche, provide the best services for your target customer, or you have something entirely different from your competition.
Whatever it is that your brand is trying to convey, your brand messaging must get it across and convince customers that your business is truly worth looking into.
While the logo is the sign for your business, the website is the digital location. It is where customers can find information about your business, including what you sell, what times you operate, where you can be contacted, and so on. It can also be your storefront, letting you sell your products and services directly through it.
It’s also where your content is based. You provide free value through blog posts, videos, and other materials to inform and entertain your audience, making your brand more relatable and authoritative in your niche. Your website content gives them a reason to stay tuned and be updated with what your brand is cooking up next.
Facebook, Twitter, Instagram, YouTube, and so on are social media platforms that reach out to billions of people around the world. While your website is where your content and the digital aspect of your business resides, social media is one of the major means of proliferating it.
Digital brand marketing is not just about selling your products and services, but growing a loyal customer base that doesn’t just buy them, but also believes in them. When they are ever reminded of your brand, they should think of quality and trust. When they think of what they need, they should look towards your brand as their first option.
The possibilities you can tap into for your digital brand marketing is near limitless. By keeping things fresh and authentic, you can grow your brand and keep it relevant.