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A 2019 report estimated that the average user will spend 100 minutes every day watching videos online in 2021—up from 84 minutes last year—which is the equivalent of watching videos for 25 days straight. And as predicted, videos have soared further as the most...
Marketing refers to everything businesses do to promote their brand, attract customers, and build a relationship with them. Over the years, it has gotten better with more ways and opportunities to grow an audience and expand its reach. Regardless of your marketing...
For many, social media is a platform to post whatever is on your mind freely. But, if you’re a business looking to find success online, you will have to take a more strategic approach. With over 4.48 billion users worldwide, social media provides an excellent...
What is Social Media Branding? The birth of Facebook over a decade ago has changed the way marketers view social media as a marketing tool. It used to be that branding was focused more on print media like newspapers, magazines, and flyers, broadcast ads, and...
A strong digital branding strategy is vital to expand your reach to more people across different demographics. The Generation Z demographic are people born between 1997 and 2012. They are currently the most desirable retail demographic cohort, thanks to their $44...
Social media marketing opens up doors to various opportunities for businesses and organizations of all kinds. Whether you own a corporation, a small business, or are a part of a non-profit, being active on social media platforms can help your organization reach new...
With Facebook’s algorithm becoming more focused on user generated content and business pages are getting limited organic reach, marketers are on their toes finding new ways to reach their audiences to amp up those views and page engagements. Here's Facebook Live Best...
Facebook, much like Google, is always changing all in the hopes of providing users with a much better experience. For marketers, we are introduced with great tools regularly. It’s also likely that you haven’t explored all features of Facebook ads yet. Well, you are...
Summer is a time for vacations, relaxation and enjoyment! Everyone getting ready for their backyard BBQ parties, setting up their pools, looking forward to iced drinks and cocktails! This is the perfect time to release promotions that are appropriate for the season!...
So you got a negative Yelp Review! Now what do you do? We are asked about this all of the time. So if you are done screaming, let's look at this non-emotionally. In the case of one of our clients, this was their scenario: On Yelp, there were over 638 reviews, with...
With over 90% of businesses worldwide having a website, the competition to get your target...
What do you mean you're getting sued for your website not being ADA compliant? About seven years...
They say communication is key. Living in such unprecedented times, this rings even more true. As...