Imagine visiting a website without any images. How do you feel? Most likely, you would feel uninterested and may even leave the site. This is because we, as humans, are visual creatures. In fact, it is said that over 90% of the information that our brain processes are...
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Which Of The Following Is Not True About Graphic Design?
It's been said that a picture is worth 1,000 words—and this is especially true about graphic design. After all, graphic designers are responsible for creating visual content that is both informative and visually appealing. In a recent study, 49% of marketers ranked...
Brand Design Trends Inspiring 2021
The events of 2020 have tremendously changed the playing field for most (if not all) businesses. It is safe to say that brands have yet to explore design risks this year and branding design trends would most likely be a continuation of what was “it” last year. Old...
Debunking Design Agency Myths
Whether you’re just starting to grow your business or you’ve been around for a while, you should be thinking about really putting some effort into your branding. There are options out there and they each fulfill a specific need. If you’re wondering if hiring a...
Choosing the Right Fonts: Rules to Live By When Combining Typefaces
Picking the right fonts to use for your marketing collateral is a daunting task. Combining the right fonts is not just for aesthetic purposes. It also strengthens your brand image and makes it consistent across all platforms. Whether you are using graphics for social...
What to Look for in an Advertising Agency
There are a bunch of factors to consider when hiring an advertising agency. Here are a few that might help you make a final decision. The services you need You need to determine why you need an ad agency in the first place. Do you need a full-scale advertising agency...
Summer Marketing and Advertising Ideas for Small Businesses
Summer is a time for vacations, relaxation and enjoyment! Everyone getting ready for their backyard BBQ parties, setting up their pools, looking forward to iced drinks and cocktails! This is the perfect time to release promotions that are appropriate for the season!...
Public Advertising Agency, Inc. recognized for prestigious interactive media award
What is Digital Marketing in 2022? (A Quick Guide)
If there's anything businesses and marketers learned from 2021 and 2020 is that digital marketing...
Everything You Need to Know About Featured Content
With over 90% of businesses worldwide having a website, the competition to get your target...
ADA Compliant: How One Client Avoided A Costly Lawsuit
What do you mean you're getting sued for your website not being ADA compliant? About seven years...